ISE will collaborate with VR Days Europe to be held in Amsterdam in October

The cooperation agreement states that Integrated Systems Events will provide content, marketing and organizational support for the third edition of this virtual and augmented reality event. Besides, during the ISE celebration 2018 A VR Days will take place specifically aimed at exhibitors and attendees of the fair.

The organizer of the Integrated Systems Europe fair (WHEREAS), Integrated Systems Events, has announced its cooperation with the festival VR Days Europe, which will be held in Amsterdam on 25 al 27 October 2017.

Integrated Systems Events will provide content, marketing and organizational support for VR Days Europe, and this will organize a new VR Days event at ISE 2018, specifically aimed at exhibitors and attendees of this fair.

“The use of virtual and augmented reality products and solutions is playing an important role in the AV business for both our exhibitors and our attendees. There's a lot to learn and a lot to get excited about.. It is vital that ISE can provide a platform for companies and users who are interested in understanding the current state of these technologies., what is available today and what the future will hold. VR Days is uniquely positioned to help us deliver this”, comments Mike Blackman, Managing Director de ISE.

Para Integrated Systems Events, The agreement with VR Days is part of its strategy to develop complementary, cutting-edge technology and business events held alongside the annual four-day Integrated Systems Europe exhibition.. ISE is also responsible for the international DSS conferences and the Smart Building Conference.

“Our goal is to unite the VR and AR communities, inspire creative minds and drive business. I am delighted to work with ISE, since we complement each other perfectly. Together we can develop the event and the brand. Some of the vertical market sectors we cover are extremely relevant to the AV market. There is the possibility of great synergy”, explains Benjamin de Wit, director del festival VR Days Europe.

VR Days is an event whose theme revolves around virtual and augmented reality, creativity and production. In 2016 attracted more than 3.000 attendees and in its third edition, VR Days Europe 2017 (Where Realities Meet) will combine different events with sessions, workshops and seminars.

Over three days, These sessions will encompass five key components that will take place in five different locations in the city:

• VR Days Europe Conference, to be held at the DeLaMar Theater, to feature leading VR and AR creative professionals in dedicated one-day conference.
• Expert Tracks are organized by the staff working on the content, technology and research, and will explore vertical market sectors as an average, until, entertainment, health, education and business solutions.
• Experts will attend the VRackathon who will address technical challenges established by companies and organizations.
• CineMart will have a jury of experts in film and VR technology to debate projects seeking financing and distribution.
• The Church of VR will show the best virtual reality content.

VR Days Europe will also feature an exhibition and the Halo Awards that will reward the main augmented reality projects, virtual and mixed.