Bosch In-Store Analytics: analytical intelligence and panoramic cameras for retail

This solution provides establishments with relevant and visible information about in-store traffic to improve service., customer acquisition and sales, whose data and images are processed in the cloud only for the store, maintaining buyer privacy.

As part of In-Store Analytics for the retail sector, panoramic IP cameras Bosch, specifically with the Flexidome IP Panoramic models 7000 MP, They are installed in the establishment to offer visibility of the commercial surface and integrate Intelligent Video Analytics as standard to generate position data on buyers' movements..

This data is sent directly to the cloud, where they are processed without the video sequences ever leaving the business facilities, thus guaranteeing the privacy of the buyer. Unlike other systems that require on-site PCs to pre-process video sequences, limiting its performance to a few cameras per site, The Bosch solution is scalable to cover everything from small businesses to large multi-store chains with a large number of cameras.

Position data processed in the cloud is extracted into performance results and visualizations that are shared with the merchant through web interfaces customized for these customers and operations managers., thus providing relevant information on consumer behavior for better decision making..

Retail sales of products often depend on their in-store layout and where shoppers see the items in their journey..

In-Store Analytics offers in-store traffic visualization tools such as, For example, Footfall analysis to determine if shoppers are moving through the store as planned.

This solution allows the retailer to understand the buyers' journey, where do they stop, etc. and also provides performance metrics, such as the rate and time of capture, based on real figures and the behavior of buyers towards exhibitors. All this information helps merchants evaluate the performance of each display in the store and improve their strategy to increase customer interest and their sales..

For operations managers, In-Store Analytics provides relevant information about traffic in the store and in the departments, and thus efficiently know if there are enough staff available to serve shoppers during peak hours, in addition to tracking the quality of service provided to the customer during their journey through the store.