Cinesa bets on digital signage to renew the restaurant area of ​​its establishments

In twelve of its cinemas, screens have been installed that incorporate the connection of a plug and play media player behind each of them.. This way, has managed to centralize the management and dissemination of content, both product promotions and movie trailers, and capture the user's attention more effectively.

Founded in 1944, Cinesa has a total of 44 cinemas spread throughout different areas of the Spanish geography, more than 100.000 seats and a total of 500 screens. Throughout its history, this brand has opted for the implementation of the best audiovisual technologies to allow customers to watch movies..

Throughout these last two years, The company has digitized the retail food service areas of various of its establishments, There are currently twelve in which a digital signage solution has been installed with which those responsible for communication have managed to centralize the management of promotions in the restaurant areas of the different centers.

The origins of this project date back to the summer of 2015 when marketing managers were looking for a supplier to install totems and displays, within the framework of the Cien Europa fair that took place at the Diagonal Mar cinemas in Barcelona. With the implementation of a dynamic visual communication system, Cinesa wanted to capture the attention of users, save time managing content and reduce printing costs.

To cover the needs for this event, a plug and play player was connected behind each of the digital supports. Estos dispositivos permitieron a los técnicos de comunicación tener acceso a la plataforma de gestión de contenidos y planificar la difusión de los trailers de las películas.

After the results obtained, Those responsible for Cinesa decided to implement this digital signage system in various restaurant areas of 12 of their establishments: Nasia, Loranca, Driver, marinade, Manoter, Xanadú, Mendez Alvaro, Park Corridor, Vallès Park, Llobregat Center and Sant Cugat.

In all these centers, A digital transformation of the bar area was carried out with the installation of screens and the connection of a plug and play media player, behind each of them. This way, Cinesa's marketing department was able to centralize all the management and dissemination of the content of these areas. Besides, in various areas of these 12 establishments were also installed other screens, with the aim of being able to teach dynamic content regarding movies.

Thanks to the realization of this digital transformation, in which the company participated at the time netipbox, Cinesa brand communication technicians managed to reduce printing costs in the restaurant area, as well as movie posters, since a lot of information began to be displayed in dynamic format.