Movilok, UC3M and UPM advance in the design of the tourist showcase of the future

The Esitur projector takes as its starting point the Showcases digital signage solution with which it is possible to control the content that appears on the informative advertising screens..

The Polytechnic University of Madrid (UPM) has revealed the scope of the research work they are carrying out as part of the Esitur project, in collaboration with the Carlos III University of Madrid and the company Movilok. This started in 2016 and is scheduled to conclude in December 2018.

This is a project of interactive showcases applied to tourism that takes as its starting point the Showcases digital signage solution with which it is possible to control the content that appears on the informative advertising screens..

Its main objective is to redefine the use of digital signage by converting conventional tourist showcases into interactive information points., accessible from any mobile phone and enriched with content automatically extracted through the analysis and interpretation of public photos posted on social networks by other tourists who have visited those same regions.

This project, framed in the State R&D&I Program aimed at the Challenges of Society financed by the Ministry of Economy and Competitiveness, proposes several lines of research focused on the tourism sector and, specifically, in the hotel business.

The first line consists of analyzing and developing functions that an interactive exhibitor can perform in a hotel establishment., even being installed in hotel rooms to be used by clients.

This activity has obtained the first results and Movilok has evolved Showcases, your interactive showcase based on mobile access, incorporating five new functionalities to its solution that make the customer experience much more complete.

These are the connection with the reservation systems for services offered by a hotel (spa, hair salon, restaurant, massages, etc.), connection to the establishment's WiFi service by reading a QR code, connection with video call service to communicate with reception, downloadable coupon platform with service offers from the hotel or partner establishments and connection to room service to place orders.

All these new services appear on the TV screen of each hotel guest as a viewing point and are accessible by the user from their mobile phone., that acts as a point of interaction and operation.

Movilok offers these services autonomously or they can also be integrated into the hotel's own management systems if it has them..

Relevant and updated information

The other line of research of the Esitur project refers to how to automatically provide content to a tourist showcase. It attempts to respond to the need that a hotel or tourist information office may have to provide relevant and updated information., trying to minimize the cost of maintaining that information, especially the images.

For this, Techniques based on Big Data and image processing are considered to provide exhibitors in an automated way. (installed as information kiosks in tourist offices, hotels and other establishments) Relevant and quality tourist content adapted to the context and profile of travelers.

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