Trasmediterránea celebrates its centenary with a clear commitment to dynamic digital communication

Innovation and improving the experience of its passengers mark the activity of the shipping company's hundred years, which takes shape in a digital signage network, with interactive totems and screens with dynamic visual content installed in its delegations and ships, which are managed through Icon Multimedia's Deneva platform.

The shipping company Trasmediterránea has wanted to follow the line of evolution marked in its hundred years of activity in this industry, and that this year celebrates, adopting the advantages that digital transformation brings to generate internal and external value, with the incorporation of technological systems to improve internal communication between the crew and company staff, and the passengers, adapting to the new way of traveling and consuming content.

The main challenge in addressing this digital communication transformation was installing a solution in a critical high availability environment., where the information could be transmitted to the digital signage screens via satellite both from the central, as well as locally at each maritime station or ship.

Through Deneva software, from the manufacturer Icon Multimedia, A digital network consisting of more than sixty digital signage points has been deployed in its high-speed fleet, Millenium Gifts, as well as on its ferries and superferries Juan J. Sister, Forza, Sorolla, Algayzin, Zurbaran, Fortuny and Tenacia.

The solution installed on the different Trasmediterránea vessels is made up of ten large-format interactive totems, distributed in areas with a large influx of public. Some of these systems also have a mobile charging service via USB connection..

In addition, more than fifty screens have been displayed, specifically Full HD systems in sizes of 42 y 43 manufacturer's inches Philips, in which passengers are shown information relevant to their daily lives: from the services and activities available on board, to special promotions for travelers through the so-called Product Portal, with the possibility of linking to the content on social networks.

In the case of the shipping company's Fortuny and Sorolla ships, two video walls have also been installed, each configured by four screens.