Trasmediterránea celebrates its centenary with a clear commitment to dynamic digital communication

Innovation and improving the experience of its passengers mark the activity of the shipping company's hundred years, which takes shape in a digital signage network, with interactive totems and screens with dynamic visual content installed in its delegations and ships, which are managed through Icon Multimedia's Deneva platform.

The shipping company Trasmediterránea has wanted to follow the line of evolution marked in its hundred years of activity in this industry, and that this year celebrates, adopting the advantages that digital transformation brings to generate internal and external value, con la incorporación de sistemas tecnológicos para mejorar la comunicación interna entre la tripulación y el personal de la compañía, y los pasajeros, adaptándose a la nueva forma de viajar y consumir contenidos.

El principal desafío de aboradar esta transformación de comunicación digital pasaba por instalar una solución en un entorno crítico de alta disponibilidad, donde se pudiera transmitir la información a las pantallas de digital signage vía satélite tanto desde la central, como a nivel local en cada estación marítima o buque.

A través del software Deneva, from the manufacturer Icon Multimedia, se ha desplegado una red digital formada por más de sesenta puntos de cartelería digital en su flota de alta velocidad, Millenium Dos, as well as on its ferries and superferries Juan J. Sister, Forza, Sorolla, Algayzin, Zurbaran, Fortuny and Tenacia.

The solution installed on the different Trasmediterránea vessels is made up of ten large-format interactive totems, distributed in areas with a large influx of public. Some of these systems also have a mobile charging service via USB connection..

In addition, more than fifty screens have been displayed, specifically Full HD systems in sizes of 42 y 43 manufacturer's inches Philips, in which passengers are shown information relevant to their daily lives: from the services and activities available on board, to special promotions for travelers through the so-called Product Portal, with the possibility of linking to the content on social networks.

In the case of the shipping company's Fortuny and Sorolla ships, two video walls have also been installed, each configured by four screens.