Max Cosmetics incorporates Modiface augmented reality technology in its stores

The goal is for customers to be able to try their cosmetics in a very realistic and, for it, has installed mirrors in its points of sale that allow them to simulate how the products they sell will look on customers..

The beauty brand Max Cosmetics has incorporated augmented reality technology in its stores. This implementation has been carried out with the help of the company Modiface along with which it has developed mirrors with which clients can test how different makeup products will look on them..

These mirrors, that have been installed in the stores that this brand has in the United States and that next year it is planned to extend to the rest of the sales points that it has globally., use a combination of face tracking and 3D video makeup rendering so users can simulate how an eyeshadow might look on them, lipstick or other types of cosmetics.

To ensure accuracy, the selected makeup is assigned to the face 30 times per second, which places the final appearance at a fraction of a pixel for each face.

Modiface's augmented reality mirror software is customizable and adapts to customer needs. Beauty brands and hardware manufacturers can choose any type of mirror and run ModiFace AR technology.

“MAC Cosmetics is a recognized beauty brand with a very particular range of shades. We are delighted to partner on your AR initiatives, "The first of which has been this test that allows them to simulate their products in a very realistic way.", explica Jennifer Tidy, Vice President of Partnerships at ModiFace.