Epson will show at ISE 2018 application ranges in projection never seen before

Daniel Rose, Product Manager at Epson Europe, explains to Digital AV the innovative proposal of ProAV solutions that the manufacturer will deploy in this event and its future prospects in this market.

The participation of Epson in the edition 2018 of WHEREAS, of the 6 al 9 February in Amsterdam, will be marked by innovation in the ProAV market, with high-end solutions for all types of applications and environments, with which the manufacturer wants to demonstrate its growth and consolidation in the market.

This is what Daniel Rose says, product manager Epson Europe, a Digital AV Magazine (in the image below): “An ISE 2018 We are going to put a lot of effort into demonstrating how far Epson is capable of going in the ProAV market, and where we go in the future, with special emphasis on innovative high-end solutions for fixed installation and in the rental and events markets”.

The importance of this integration event is clear for the manufacturer, since “it will also reflect the continued growth in our range of solutions for the corporate and educational sectors.”, thus highlighting what we want to offer in the next twelve-eighteen months”, subraya Rose.

In its space at the Amsterdam RAI (hall 1 – stand H90), which last year won the design award for the best large stand at the fair, Epson will offer a wide and varied proposal “where professionals will attend numerous product presentations, with some especially interesting launches for the retail and leisure and entertainment markets”.

Projection for the corporate environment, cardboard and installation, along with a complete sample of 3LCD laser projectors for educational and corporate environments and the new Moverio smartglasses focus Epson's technological proposal for the fair, “where we will demonstrate to professionals new ranges of applications that seek to expand markets in terms of projection,” highlights Rose., with new ways of using projectors never seen before”.

Technological innovation

How this manager analyzes, the projection market, a strategic line of business for Epson, is marked by growing technological innovation “which is being especially vigorous in the development of projectors, opening up new creative possibilities hitherto unknown. At the end of the present 2018 and principles of 2019 We will see how 4K will begin to be standardized as a basic resolution. A trend towards higher resolutions that will be unstoppable between now and the Tokyo Olympics 2020, both in professional AV solutions and in terms of broadcast, with a clear commitment to 4K and 8K from Japanese broadcasters”.

Specifically, Daniel Rose highlights that “along with a higher resolution, have more brightness in applications, both fixed installation and rental, is key. We believe that at this time Epson has a unique opportunity to establish our brand at the top of the market, with solutions that adapt to every need”.

Commitment to the market

To achieve these business objectives in the European market, The company has a perfectly defined and established structure, as Rose claims: “We have a team specialized in the ProAV market throughout Europe, thus covering the main territories with specific personnel for sales and support of these solutions, which adds to the powerful sales and service team that Epson has to cover all AV solutions”.

In this way, “We have specific teams dedicated to Spain and other regions with which we seek to continue growing and developing a structure of experts capable of offering the best service that the market demands., with an innovative offer that provides the latest in technology to our clients”, points out.

In this line, Rose also analyzes the company's expectations in the Spanish market "which is really important for us and of which we know its enormous potential.". We are aware of the difficulties experienced in recent years due to the delicate economic situation.; however, We are currently witnessing a powerful investment in countless projects that are a unique opportunity to grow in key areas for us., as rent, stages and entertainment. Once the budgets withheld in the last two years have been released, “We are checking how our solutions are in first position when it comes to facing these new projects”.

During the four days of ISE 2018, Epson will also have rooms to explain success stories with its projectors in exhibition halls, meetings or classrooms, among which the models of the EB-700U and EB-L1000 series stand out. A proposal that is completed with dynamic visual effects projected on striking surfaces, “which we will reproduce thanks to the Edge blending imagery through several EB-L25000U projectors”.