"WHEREAS 2018 “It has been the global window that has given us image and visibility”, Santiago Verdu, CEO of Charmex

This was the first time that the wholesaler attended the fair held at the Amsterdam RAI with its own stand and it did so with the aim of taking its international expansion strategy to Europe.. Your CEO, Santiago Verdu, Explain in this video what the company's present and future strategy is..

The international expansion strategy of Charmex began, in a first phase, in Latin America where they are already consolidated in countries like Colombia, Peru and all part of Central America, and now they have taken a second step to develop it in Europe.

WHEREAS 2018 has meant for the wholesaler, as Santiago Verdú explains, CEO of Charmex International, “the first world window to give us an image, exposure and visibility. It has allowed us to have Spanish clients, Portuguese and international people know us. With our presence in Amsterdam we have taken the leap and advanced towards greater projection. Our goal is to become a global company within the international solutions that we are developing”.

At European level, the main markets in which they are already working are, obviously Spain, Then it was Portugal and later Germany followed, France and Eastern countries like Croatia, Serbia and Montenegro. On the African continent they already have clients in Morocco.

Regarding your activity, Your business is focusing on the corporate environment, in everything presentation solutions, and educational. “And once we have consolidated these two markets, we will address others focused on communications and professional audiovisual.”.

Access to the ISE Special 2018

https://youtu.be/I3WS8TNatM0