Mango continues to advance in the future of the retail sector by combining online and offline services

The latest project it is carrying out is being carried out in collaboration with Vodafone and Jogotech and the objective is to continue implementing the deployment of virtual fitting rooms in its stores.

Vodafone is working with the fashion brand Mango in a project that allows us to continue with the deployment of digital fitting rooms in some of the most representative stores that the firm has around the world.

The new fitting rooms have been designed from a digital mirror based on Internet of Things technology (IoT) developed by Mango and Vodafone in collaboration with Jogotech.

The digital fitting room consists of a touch screen installed on the mirror of the fitting rooms that works by scanning the barcode of the products and has two main functions. On the one hand, offers the possibility of consulting information about the garments; y, for another, It is used to contact store staff and make requests for garments without having to leave the fitting room..

The mirror identifies the garments placed in the fitting room (using barcode or RFID) and shows the sizes and colors available, plus categorized recommendations to complete the look. The customer can request other sizes and colors, both of the items introduced into the fitting room, as well as any of your recommendations. Clerks receive requests in real time on a smartwatch.

Mango's goal is to extend digital fitting rooms to its main stores, from Barcelona to New York, which will help combine online shopping experiences and the physical world.

Mango has chosen Vodafone as a partner to begin the digital transformation process of its stores, in which it will aim to convert spaces into innovative places where the customer buys and interacts with the brand in a different way.

“We see the future of the retail sector as a combination of online and offline services. These new fitting rooms are another step in the digital transformation of our stores to create a completely new experience for our customers.”, comments Guillermo Corominas, director of client and institutional relations at Mango