The importance of Big Data Analytics in the retail sector

Beabloo analyzes how, using analytics, changes in user consumption trends are recognized. This information can be obtained by installing sensors on webcams., monitoring signal path or identifying objects.

“Data can help illuminate the connections and trends buried beneath the data.”. These findings make predictions more detailed, more precise and efficient”. In this way, the consultant Deloitte summarizes in its Tech Trends report 2018 What is the importance of Big Data Analytics in the retail sector?.

In other words, Analytics is a tool that simplifies data, make them accessible to the user, relate and interpret patterns and give them useful meaning.

What is our audience?, How do our customers react to the products displayed on the retail surface??, where do you wait?, how long do they stay in front of the window?, What about a digital signage campaign?? Have they interacted with a product?, how often?

To get this record, movements must be converted into quantifiable data. This is possible by installing, For example, sensors in webcams that reveal the number of people passing in front of them, monitoring signal path (WiFi o Bluethooth) or through the identification of objects (barcode RFID system), among other systems.

So, Analytics records changes in user consumption trends and promotes accurate control over decision-making in multiple areas:

• • Looking at customer volume, traffic or average customer visit time and monitoring their flow, position or directions within the store it is possible to optimize the company's human resources and evaluate the efficiency of the store's visual marketing.
  • Establishing heat zones within a given area in the store, Knowing the directions that customers choose and observing the route inside the building improves the profitability of the commercial space, makes marketing spending and product distribution efficient in these areas.
  • Meeting the audience completely anonymously, By discovering the gender and age range it is possible to reach a target audience and segment the campaigns.
  • Monitoring beacon technology deepens proximity marketing strategies, allowing the client to be located, analyze your behavior within the store and send you optimized offers.
  • By measuring the performance of the digital screens in shop windows or mannequins, it is immediately possible to identify which content is relevant to the customer..
  • By quantifying the engagement of a product category and observing the physical interaction with a product, it is possible to connect with the customer and awaken their attention..

In Beabloo, Analytics is present in solutions that allow for accurate and updated registration during operations. 24 hours of the day in order to access valuable business KPIs that improve the customer experience and increase customer loyalty.