Artificial intelligence and deep learning transform the retail sector

Beabloo analyzes how deep learning, Artificial intelligence and chatbots will transform the retail sector, which, together with big data and analytics, become valuable tools that promote engagement and encourage the creation of segmented marketing campaigns.

The year “2018 will mark the beginning of the democratization of artificial intelligence. “Advances in virtual assistants and deep learning will encourage the adoption of artificial intelligence”. This is explained in the latest report on technological trends of Gartner where details, besides, the main news for the coming months. According to the consultant, This will be the year in which barriers will be reduced, will reduce the complexity of systems and improve knowledge of artificial intelligence.

The world of retail advances to know what the customer wants, know what their lifestyle is and understand their most personal preferences to predict their behavior and make hyper-personalized proposals through artificial intelligence and deep learning. But, not only that, deep learning in the retail sector is also willing to improve the logistics chain, optimize processes and increase the profitability of the sales area.

Customize messages in real time

According to the figures of McKinsey & Company in his study Artificial Intelligence, the next digital frontier?, Personalization through artificial intelligence manages to boost sales among a 1 and a 5%. Besides, advances that in this process, “e-commerce companies are leading the way, using artificial intelligence to predict trends, optimize stock and logistics, set prices or personalize promotions”.

The latest data and analytics solutions quantify user behavior with a precision similar to that of digital commerce and through tools that indicate the permanence time or performance of the space. Besides, soon, Content managers will be able to not only detect gender or age but will also be able to intuit emotions or type of clothing to make accurate predictions more focused on consumer habits..

In this way, by analyzing transactions and observing the pattern of purchases, The retailer will be able to anticipate sales expectations in each new season, reducing excess stock and maximizing the profit margin of your business.

Therefore, The latest artificial intelligence and deep learning solutions allow the client to make more accurate and faster decisions, while the retailer is able to improve its planning and define the impact of promotions in a market as fast and changing as the retail sector.. Deep learning is the step that brings us closer to the future but that, however, allows us to connect intensely with the most immediate present.
The year of the bots

“Bots take control”. This is what Gartner has just communicated in the report where it includes the most important technological predictions of 2018. A study in which it predicts that in the year 2021 more than 50% of companies will be investing more annually in bots and chatbots than in traditional mobile applications. “Apps will be another option for customers”, duck. The time has come to give preference to chatbots within the retail surface; Failure to do so could result in the loss of a key opportunity..

Virtual assistants reduce waiting times and resolve the most frequent questions, in real time and accurately. In addition to being useful for the client, They are also essential to optimize and minimize the volume of repetitive and daily tasks of the staff..

The latest generation chatbots, created through artificial intelligence and deep learning systems, They are able to interrelate complex ideas, learn from your client and speak naturally. This feature is key for the virtual assistant to be able to sophisticate its proposals over time.. Beyond showing information about the product itself, The latest virtual assistants have increasingly human behavior and are able to make predictions in anticipation of your future needs.

Through big data and analytics, Virtual assistants provide help to the customer but also offer a valuable analysis tool for the retailer.. Having detailed information about customer behavior and purchasing habits reduces risk in your daily operations, optimizes space and is essential for team training. Besides, promotes engagement and encourages the creation of segmented marketing campaigns. Therefore, Chatbots are also essential to minimize the uncertainty inherent to the retail sector..

Balance between automatic and human interaction

Virtual assistants add personality to the brand, show their own character, invite discovery, to participation and play. For example, the new voice assistant Beabloo, Halo, Interact with customers through digital signage, helps them find the product they are looking for and is able to select the latest offers and indicate events and activities.

It is advisable for the retailer to opt for a solution that helps the customer redirect their question if the virtual assistant is not able to find an answer.. Artificial intelligence increasingly expands these limitations and favors progressive learning, however, the solution must clearly and precisely define how to solve the problem offline, in the shortest time possible. A balanced balance between automatic and human interaction promotes even more effective and intelligent management of retail commerce..