Mediapro Exhibitions creates interactive and multimedia spaces at the Poble Espanyol venue

This historic venue in Barcelona has modernized its facilities with new technologies and interactive spaces developed by Mediapro Exhibitions.

The architectural and open-air museum complex of the Spanish village -Pueblo Español-, located on Montjuïc mountain, in Barcelona, is immersed in a modernization process that this year reaches its culmination and grows in quality and experience with the technological proposal developed by Mediapro Exhibitions, company of Mediapro Group specialized in the design and construction of exhibition and museum spaces that cover different areas, among other businesses

In an area of 700 square meters of this historic site, New technologies and interactive spaces “that generate emotions” have been incorporated into the route., They enrich the content and make the visit much more dynamic and educational., in which the multimedia project is the great novelty”, they point out from this company.

The objective of this integration of visual equipment, interactive and projection, made by Unitecnic, at Poble Espanyol is “to respond to its visitors, who demanded more dynamism in the visit, a message that would complete the architectural route, artisanal and artistic and a common thread that would allow us to better understand the content”.

This is also stated by Salvador Rovira, CEO of Poble Espanyol: “With this project we have achieved the objective we had set for ourselves and we are also sure that the new developments constitute a new and well-differentiated contribution compared to the rest of Barcelona's cultural offerings”.

The investment in this renovation has been almost 2,3 million euros, according to data provided by the company, which as Glòria Martí explains, project manager at Mediapro Exhibitions, “It has been quite a challenge to be able to carry out innovation in a venue with almost a century of history; integrate technology into the environment and put it at the service of the contents in a harmonious way, proposing new experiences that enrich the founding objectives and, ultimately, contribute to making Poble Espanyol a place that generates emotion, that dialogues with the visitor in a way that complements the visit while keeping its genuine essence intact.”.

The multimedia project is made up of three new spaces:

welcome area: equipped with eight interactive screens that show the necessary information to plan the visit and learn about the history of Poble Espanyol. This space also has a model of the entire premises that, supported by an audiovisual, highlights areas in which buildings and points of interest have been grouped.

Feeling Spain: made up of five immersive audiovisual spaces that recreate the different areas (Norte, On, Center, Mediterranean), as well as the world-famous Camino de Santiago; all of them equipped with high-definition screens that combine the audiovisual experience and scenery with other sensory experiences such as smell..

Fiesta: It is the most notable addition to the multimedia project and the new stage of this historic venue.. This installation recreates through large-format mapping on two 8x7m walls., with the help of projection systems Epson, the most emblematic popular festivals in the Spanish geography, and it represents some of the great events of popular culture grouped by concepts..

A large format audiovisual with cutting-edge technology takes the visitor into the customs and character of the people., the emotions, the experiences, the passions and, ultimately, in the soul of the most representative cultures of the country.

The images included in this space have been filmed in 4K resolution throughout the Spanish territory for a year, during which they have been collected, approximately, 180 hours of material recorded in nine different locations in Spain.

https://youtu.be/XqOiN8nAQDY