MSC Cruises uses Artificial Intelligence for its new voice-activated virtual assistant

This service designed to optimize the passenger experience, which he has developed together with Harman, will debut on its new flagship MSC Bellissima that will be baptized next year.

MSC Cruises has developed, in association with Harman International, a subsidiary controlled by Samsung Electronics, a new service for passengers. It is a digital personal assistant for cruises that is presented as a new feature of MSC for Me, the company's multichannel digital innovation program.

This service will debut on its flagship MSC Bellissima, which is currently under construction at the STX France shipyard in Saint-Nazaire (France) and will be baptized in the port of Southampton (United Kingdom) he 2 March 2019. It will later be available on all new ships in the future and is planned to be added to the rest of the fleet.

“Thanks to our experience in the cruise sector, to the skill of our shipyard partners and our exclusive collaborations with the world's leading experts in digital technology, like Samsung and now Harman, “We can introduce revolutionary technologies that offer our passengers a connected experience that improves every aspect of their cruise.”, Receive Janni Honorate, CEO of MSC Cruises.

The virtual personal assistant for MSC Cruises passengers is a voice-activated conversation tool that uses Artificial Intelligence (IA) to communicate, intelligently learn and predict passenger needs, as well as to suggest interesting recommendations.

This feature will offer passengers personalized information to help them simplify and improve their vacation, as he will answer your questions quickly and easily from your own cabin. Will be designed around a ship-based solution, specially adapted to the needs of MSC Cruises passengers and will be available in seven languages: English, French, Italian, español, German, Brazilian Portuguese and Mandarin.

“Digital assistants and voice recognition technologies are transforming the way we communicate and do our work today.”. With this tool, MSC Cruises will completely transform the onboard experience of its passengers. Imagine being able to obtain instant and personalized information, such as events held on cruise ships, entertainment options, travel updates or simply play your favorite music with a simple voice command”, Comment Sanjay Dhawan, President of Harman Connected Services and Harman CTO.

MSC Bellissima will sail the popular Western Mediterranean area in its inaugural season, while in winter it will move to the United Arab Emirates with a stopover in Dubai, Abu Dhabi, Sir Bani Yas, Muscat and Khasab.

Innovative technologies

MSC Bellissima is being built with the most innovative technologies to compete with its sister ship, MSC Meraviglia. Among these, you will find the MSC for Me experience, an advanced technology that the passenger can use on board to connect with the other members of their group, the staff and the boat itself.

Besides, will have a two-deck promenade, with shops, restaurants and cafes, whose ceiling will incorporate a large LED screen 480 square meters that will transmit sunrises and sunsets, events and that will allow you to enjoy starry nights.

The space dedicated to the pool (Atmosphere pool) It will have great lighting and a giant screen built with an innovative design.