BIT Audiovisual 2018 will focus its technical sessions on audience measurement

The new audience measurement techniques in the complex digital universe and the possibilities that audiovisual offers to brands to reinforce their 'branchannel'’ will be addressed at the Conference of the Professional Audiovisual Technology Exhibition.

The Professional Audiovisual Technology Show, BIT Audiovisual 2018, that organizes IFEMA of the 8 al 10 May at Madrid Fair, will have an extensive program of Technical Conferences in which prominent professionals will share, in a dynamic and debate-oriented format, your vision and experiences regarding technologies, business models and future perspectives.

The program is presented in this edition around four thematic areas: broadcast, corporate and digital signage, cinema and advertising.

In this last area, on Wednesday 9 of may (18:00 hours), Ricardo Vaca, responsible for new projects Windward Communication; and Miguel Ángel Fontán, Southern Europe Regional Director Kantar Media, They will discuss new audience measurement techniques in the complex digital universe with multi-platform and multi-device distribution, in linear and non-linear.

On the other hand, Jaime Lopez Love, executive producer of DIP 360º and 'brandchannel' expert, will address, in a presentation that will take place on 10 from May to 16:00 hours, How brands are becoming new media, taking advantage of new distribution platforms and democratization of access to the means of production.

Finally, Eduardo Madinaveitia, Strategy Services en Zenith, will reflect 10 May at four thirty in the afternoon on programmatic advertising. Based on big data, Programmatic advertising arises as a result of new technologies, digital media and platforms in which the advertiser buys audiences and not spaces as in traditional advertising.