The Kia Oval renews its digital signage and IPTV infrastructure with Tripleplay

More than 220 screens and Tripleplay's Digital Signage and IPTV software has been integrated, which has allowed us to improve the fan experience and increase sources of income.

The London cricket ground, located in Kennington, Be oval, has renewed its digital signage infrastructure with the help of Tripleplay e IVC Technologies.

In this sports stadium, sede del Surrey County Cricket Club, more than 220 screens and Tripleplay's Digital Signage and IPTV software has been incorporated. The objective sought was to improve communications and offer a better experience to fans..

The Kia Oval has replaced its hardware-based IPTV system, that had become obsolete, by Tripleplay's flexible and dynamic software-based platform. IVC has incorporated the Tripleplay TripleSign Digital Signage and TripleTV IPTV solution in the 224 screens that make up the stadium viewing infrastructure, via set top box (STB) of Amino, and has also installed the Tripleplay Interactive IPTV Portal solution in all rooms.

Tripleplay solution allows The Kia Oval to integrate Digital Menu Boards with its existing EPOS system, meaning all concessions and food and beverage stores can promote specific products and brands to customers and improve sales.

The stadium is also using Tripleplay's event engine to activate sponsorship messages, allowing advertisers to take advantage of exclusivity moments in the best advertising locations throughout events. This helps increase ROI with Tripleplay's data analysis application, TripleData, as it provides reports on the matches, as well as advertisements, delivering valuable statistics to marketing and advertising professionals.

Installed in corporate suites, Tripleplay Interactive IPTV Portal allows executive guests to view personalized video content and access Cricket Club information in their TV suite.

“As a big sports fan, It is always exciting to work on a project that is located in an iconic environment like the Kia Oval.. The solution will help you interact better with fans, as well as to optimize some sources of income through advertising and digital menu panels”, comments Jordan Pattison, UK sales manager.