H&M installs a smart mirror, voice activated, en su flagship store de Times Square

El Voice Interactive Mirror de H&M is powered by facial and voice recognition techniques, which are combined with QR code identification. All of this allows us to offer an experience that breaks the boundaries between the physical and online store..

Next to Microsoft, Warehouse y H&M, Visual Art has developed a visual and interactive customer-facing experience based on voice and face recognition that it calls “the first of its kind.”. “A voice-driven solution that blurs the lines between in-store and online shopping.”.

This innovative solution has been installed in the largest flagship store in H & M, located in Times Square in New York.

El Voice Interactive Mirror de H&M interacts with the customer through voice and facial recognition. when the client stands in front of him, This activates all its functions, including the possibility of enhancing a Selfie or receiving fashion suggestions., with current trends, via Fashion Inspiration feature, so you can choose what you want and buy it immediately.

The Selfie function allows you to turn the photo into the cover of H magazine & M (MY H&M), via a QR code, and download it to your mobile to share it on social networks, getting a discount code. All purchases made through this “interactive mirror” have a discount and the customer can subscribe to the H newsletter.&M scanning a QR that leads to the online store.