Absen takes the pulse of the Led market and the partner channel with an ambitious roadshow through Europe

With the motto 'Stronger Together', The Chinese multinational Absen undertakes a European roadshow for the first time in search of value partners and integrators to promote business and projects with its Led screens.

The first European tour, with the motto Stronger Together, of Roll call It has started in Spain, with events in Madrid and Barcelona, to show the potential of your Led screens and launch the VAP program (value added partner), “a channel of exclusive and experienced partners, around ten or fifteen integration companies, rent, etc. in the Iberian market, that contribute value to the development of this business”, explains Borja Janariz Sánchez, industry director Europe and Oceania of Absen.

In this contact to take the pulse of the Led display market in Europe, Absen Europe's strategy involves laying the foundations for this business "since the LED screen environment works differently and many mistakes have been made.". For this reason, it is necessary to collaborate with partners who have the experience and reliability to carry out valuable and successful projects with our products and brand.”.

Borja Janariz, along with some members of the Absen Europe team, has explained the different options and uses of LEDs in professional installations, mainly in vertical sectors such as retail, corporate and public spaces, “whose application in Europe is growing above the 35%, in an increasingly concentrated market and in which more acquisitions will occur”.

According to the data provided by this manufacturer, the LED 3,9 mm. It is still the best seller in Europe, Although the demand for LED systems with pixel pitch of 2,5 y 1,5 mm. has increased by 60% in the foreign market, and it is decided to install the 2,9 mm. Wall mounting solutions are also growing,

In addition to knowing industry trends, During both events, Absen's latest LED solutions were shown on outdoor and indoor screens.; transparent, micropixel, etc, including the new Polaris rental series; the award-winning Acclaim fixed installation series, and the special CR series control room solution. Vogel's wall supports were used to mount the A27 and LedWall series present at the exhibition., manufacturer partner.

“We pride ourselves on being true partners to our clients. We know that these relationships are the backbone of our growing business and the key to success in Europe - says Janariz -. The commitment to being reliable and powerful partners in business is unwavering.. We are happy to share this knowledge with current and future partners, showing our solutions in this roadshow, giving customers the opportunity to get their hands on this wide range of fixed installation and rental products.”.

In total, the company will tour thirty European cities during the summer, that after the events in Madrid and Barcelona will continue in Italy (Milan, 26 June); France (Paris, 28 June); United Kingdom (TBC headquarters, 29 June); Belgium (Brussels, 2 julio); Germany (Frankfurt, 3 julio); Ireland (TBC headquarters, 5 julio); Netherlands (Amsterdam, 5 julio) and Türkiye (Istanbul, 25 julio), and other dates for Portugal will be announced soon, Poland and Sweden.

As Janariz emphasizes, “being face to face with our clients is still very important. With these events we hope to discover more about your businesses, as well as share the latest developments in ours; introduce more to our VAP and VAD programs and demonstrate how we can be stronger together”.