Kia installs multi-touch tables with Zytronic sensors in its Istanbul dealership

Kia's flagship dealership in Istanbul has installed touch tables with Zytronic technology, connected to a video wall made up of four 43” screens, so that customers can see car information in a dynamic and impactful way.

Zytronic, manufacturer of touch sensors with projected capacitive technology, and the Turkish integrator Nerotouch Interactive Technologies, have digitized Kia's flagship dealership in Istanbul with interactive systems so that customers have a differential purchasing experience when it comes to learning about the characteristics of the range of vehicles offered by the brand.

Como explica Asli Kubilay, responsible for Nerotouch, “Kia was looking for a customer experience different from that offered at other dealerships.”. With Zytronic touch technology, we create custom designed multi-touch tables, connected to a large video wall, where the content is also displayed, providing a fun and dynamic approach for customers and staff to view information and engage with the brand”.

These touch tables are equipped with a Nerotouch Clivo screen 43 inches, that integrate Zytronic Zybrid multi-touch capacitive touch sensors, with forty points of contact, plus ZXY200 multi-touch controllers.

Nerotouch was also responsible for providing the multi-touch software installed on the tables., which includes 'pick and flip' functionality to transfer content from the table to the video wall, in configuration 2×2.

“The Zytronic sensors for this project were manufactured to order, in very small quantities, to provide a truly exceptional user experience, both on the touch tables, like on the video wall screens, which have customized Kia logo on the seamless and tempered glass surface, with the feeling for the client of being handling a giant tablet”.

Lightweight design, The touch screens have bearings so they can be moved around the car showroom, and facilitating the relationship and sales process with the user for professionals, placing the system next to the new car model in which they are interested.