Real Betis Balompié entrusts the digitalization of its store to TMTFactory

The new Kappa store of this historic Spanish League club has visual and interactive technologies designed for Betic fans, as well as to facilitate sales and improve queue management.

The fans of the Real Betis Balompié You can also enjoy your team in the new Kappa store in Seville, that offers them a digital experience in which they not only have access to all the products they sell, but to details of this football club and the players, with match statistics, in addition to the possibility of personalizing your t-shirt in the Digital Locker.

The digitalization of the store has been the responsibility of the services and consulting company for digital projects TMTFactory, which has reinforced the brand image of this historic Spanish League football club with an innovative vision that is closer to fans and visitors..

The digital communication of the store is carried out through the different screens distributed throughout the establishment, that promote fans and the brand image with creative content of the club, the team, etc; while the Digital Locker shows the customization of the t-shirt and the user can make their purchase independently.

Besides, TMTFactory has carried out different integrations with the ERPs of Real Betis Balompie, that facilitate sales and improve queue management in the establishment.