Waapiti integrates Quividi's audience measurement system into its digital signage
With this integration in your CMS, Waapiti can analyze different parameters of the audience watching digital screens and establish more precise content playback strategies.
The digital signage platform Overcome them now has the advantages offered by the audience measurement and analytics system of Quividi, after adding a video camera to the digital signage installation and integrating the latter's Vidireports software into its CMS.
Among other possibilities, the company can obtain data on the type of audience that is looking at the digital screens in an establishment, as well as carry out different content reproduction strategies based on audience segmentation, thus adapting communication according to the characteristics of this.
The video camera collects different data from the audience, that serve to know how the client behaves according to gender and/or age (niño, young, adult, old man), mood (very happy/happy/neutral/dishappy/very dissatisfied), as well as the number of views for each content displayed on the screen and attention time.
Quividi's audience measurement and analytics systems allow you to analyze different parameters with relevant information to, later and if the client requires it, apply content segmentation strategies.
With all this data, more precise analyzes can be carried out on the type of public that watches the screens installed in the retail sector., distribution chains, shopping centers, etc., and even compare this data to identify opportunities and, additionally, carry out communication strategies aimed at that audience.
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