Sony delivers an immersive live music experience with 360 Reality Audio

Based on Original Object-Based Spatial Audio technology, This system immerses listeners in a three-dimensional sound field.

Presented in the recent edition of CES 2019, the multinational Sony has presented, through its video and sound division, the live musical experience 360 Reality Audio, that makes users feel like they are in the front row of a concert, thanks to Original Object-Based Spatial Audio technology.

360 Reality Audio generates a three-dimensional sound field, in which different sounds and musical elements can be projected from anywhere within a 360º space around the listener, thanks to Sony's object-based spatial audio technology.

To underline the power of this technology, Sony will collaborate with some of the company's clubs and theaters Live Nation to capture audio from a concert series, como The Wombats, AIR, Good Charlotte, Chris Lane, Jorja Smith, Tritonal, Jesse McCartney, Kodaline, etc.

“We are proud of this collaboration,” says Kichiro Kurozumi., director of product and brand planning at Sony Video & Sound Products-. This will allow us to provide a new highly realistic musical experience. 360 “Reality Audio will create new musical content that will move you as if you were in a Live Nation concert hall”.

The company collaborates with major record labels, distribution services and music organizations to provide technology that builds a music ecosystem around 360 Reality Audio, which will include the creation, distribution and reproduction of musical content. Sony works to promote this new musical experience among music creators, artists and fans to create and deliver a new music entertainment environment.

Based on MPEG-H 3D Audio, 360 Sony Reality Audio provides audiences with a highly creative and cutting-edge music experience, thanks to underlying support for MPEG-H object-based audio, the voices, Instruments and effects can be placed around listeners to create an immersive sound experience.

Thanks to it, Music creators can create a 360º music experience by designing the distance, angle and other position information for sound sources, including the voices, choirs and instruments, to adapt them to your creative and artistic objective. When listeners play the resulting content, They enjoy a sound field that immerses them in all directions, just as the musical creators and artists intended.