Adarsa Group optimizes its brand image with Philips Professional Display

Two video walls have been installed at the Mercedes-Benz dealership in Valladolid, configured with Philips BDL series displays, and different models of 49 inches of the P-Line range. The objective is to offer a clearer image of the brand's newest vehicles and provide better interaction with the customer..

In 1978, he Adarsa group was founded as an official Mercedes-Benz dealer in Asturias. Throughout the last 40 years, has consolidated its presence in the market and has become a benchmark in the automotive sector thanks to its 11 authorized dealers established throughout Spain and their 500 employees.

Its commitment to innovation and its constant effort to offer better customer service have been the keys to the transformation that has been carried out in the Valladolid establishment..

He was looking for a way to integrate new technologies, a solution that would unify the messages transmitted in all the brand's dealerships and that would present all the products to customers, even those who are not physically present in the showroom.

To solve this problem and make the work of consultants easier, decided to implement a digital signage solution. The project was carried out by the company specialized in audiovisual engineering Emco, who worked in coordination with the design and architecture team to select the solution that best suited each space.

display technology Philips Professional Display It was the option chosen to optimize communication with the customer and offer a better presentation of the products and offers of this official Mercedes-Benz dealer in Valladolid.. Quality was the main reason for choosing this particular brand.

The digital signage infrastructure that has been installed is made up of a video wall, configured with BDL5588XC displays 55 inches, that allows you to offer impactful messages; while in the area where the latest news is displayed another, designed with BDL4988XC displays 49 inches, that allows you to highlight the characteristics of the brand's newest vehicles.

These display supports allow you to offer high quality images, high resolution and vivid colors. Besides, to provide uninterrupted operation 24×7.

For advertising messages, Philips P-Line screens have been chosen, which have been designed for use in very bright areas., with high brightness and a low reference point. These screens are equipped with an OPS slot and integrate perfectly into false walls.

The installation with Philips BDL and P-Line screens has turned this dealership into one of the most modern and advanced of the Adarsa group, providing a solution that integrates seamlessly with the design, offers better visibility of offers in different areas and better customer service.