Wildbytes Gleam ONE AI mirror lands at Sephora

Under the name Beauty Mirror, This development can be seen in the new Sephora store in Madrid to interact with customers and recommend tailored products..

The Spanish experiential innovation agency Wildbytes has launched a new division focused on 'experiential retail', where they develop solutions aimed at revolutionizing points of sale, thanks to his experience in visual communication and disruptive technologies.

This Spanish startup has two products specially designed for retail environments focused on the beauty and/or fashion sectors.: Gleam ONE y Gleam TWO.

The first allows, gracias al machine learning, personalize product recommendations for each customer, making the physical store a more connected space, relevant and intelligent. The second, offers digital try-on of makeup and other accessories through augmented reality.

Gleam ONE has landed in the new store Sephora, located in the central Serrano street of Madrid, under the name Beauty Mirror, and uses machine learning technology to perform real-time analysis of the consumer interacting with the mirror.

The analysis covers many parameters such as gender detection, age range, style, colors or patterns used to dress, as well as contextual parameters such as the day of the week, the time, current weather conditions (temperature, humidity, etc.) and other aspects that combine to offer an intelligent recommendation to the consumer.

Gleam ONE offers proactive interaction that does not require prior intervention from the user, but everything happens in real time.

“One of the keys of the mirror is that it gives a disruptive turn to the messages that are transmitted inside the store, that is to say, what we call cognitive communication occurs. Through the analysis and recognition of the physical characteristics of the buyer and their environment, “Makes hyper-personalized recommendations in real time, mixing contextual elements with stylistic and personal elements to maximize the relevance of the product recommendation offered.”, explains Albert Giménez, head of the retail area at Wildbytes.

Wildbytes develops ambitious and totally disruptive technological projects with the aim of helping to position brands and physical stores as the spearhead of innovation in experiential retail., connecting them to new generations of buyers in a totally differential way that transforms the way we understand physical store environments as we knew them until now..