Starlite Media Renueva su Red dooh con only platforma broadsign

Al incorporar Broadsign Reach, Control and Direct in your digital signage network, composed of 6.000 screens, Starlite can perform programmatic transactions to simplify how you distribute and manage content.

Broadsign and out-of-home advertising service provider Starlite Media have joined forces to transform DooH advertising in self-service and retail centers.

Starlite has begun implementing Broadsign's platform to convert its network, composed of 6.000 outdoor static advertising screens, into independent digital units and incorporate programmatic capabilities. During this year it will be implemented in 500 screens and they want it to stop 2020 the renewal has been carried out in 2.000 units.

“Shopping centers are prime real estate for advertisers to reach their target audience close to the point of sale.”. By leveraging the Broadsign platform, Starlite will be able to expand its network of screens and attract more advertisers and consumers. This, in turn, It will open up a new source of income while helping to give your locations a more modern look.”, Explica Maarten Dollevoet, Broadsign Senior Vice President of Sales.

Conversion will transform Starlite's existing network into smart solutions. Digital kiosks will become large format screens with video analysis, remote management and proof-of-play capabilities.

Con Broadsign Reach, Control and Direct enhancing the network, Starlite will support programmatic transactions to simplify how you distribute and manage content. As the company integrates with dynamic content platforms, also plans to leverage the Broadsign API.

“By partnering with Broadsign to carry out our digital transformation, We are opening up new creative possibilities for advertisers with dynamic content with motion and sound, to reinvent and personalize the customer experience. This will help our retail inventory generate more revenue, while streamlining our backend. With real-time analysis, a rules-based content engine and programmatic buying, Starlite's network delivers higher return on ad spend and peace of mind for advertisers who rely on ad content being delivered to their audience in the right way at the right time.”, comment “, Dave Kelshaw, Chief Digital Officer de Starlite Digital.