Beabloo provides the keys in experience, customer service and value in digitalized stores

Know the behavior of customers throughout their purchasing journey (o customer journey) anonymously and respecting privacy, in order to provide them with personalized information at the right time and through multiple channels, are some of the advantages.

“The appearance of the e-commerce It has meant a radical change in the traditional way of purchasing, as pointed out by the Spanish specialist Beabloo. This business model has encouraged online shopping due to its convenience, but it has not been able to reduce visits to physical stores”.

According to the latest data from the consulting firm PwC, the percentage of people who go to physical establishments in Spain, at least once a week, has grown from 40 al 48% in the last four years, and the 96,5% of purchases in Spain continue to be made in physical stores, according to the National Association of Large Distribution Companies (Anged).

People go to establishments because they like to try the products and interact with the sellers., so it is in the hands of the retailer to adapt to offer them a service that improves their experience and makes them return.. According to a study by Esade, he 86% of business sales continue to be made in the physical store and, as he warns Forrester, and 42% of in-store purchases will be through online channels in 2020.

With this data, Technology is the best ally to unify the offline and online world in the face of the new omnichannel model, although and as Esade points out, and 42,3% of businesses have not yet initiated changes towards digital transformation.

Thinking about the stores of the future usually involves imagining automated establishments without staff., in which each client will be detected when they enter, and where the products will be purchased without the need to go through the counter to pay, as already happens in some stores.

This type of premises will have a human team that will offer optimal attention, but not in an intrusive way, thanks to the information they have after the analysis carried out in the store to improve the shopping experience. Beabloo explains what the in-store experience of the future will be like throughout the entire shopping journey:

Entrance to the store

The windows are the welcome sign to the store and their digitalization allows us to analyze customer behavior, anonymously and respecting privacy, thanks to the union of artificial intelligence, interactive screens, store vision sensors, etc.

Specifically, the digitized showcase has a double function: analyze customers and learn from them to improve their shopping experience from the beginning, as well as communicate with them in a personalized and efficient way, helping to improve your interaction with the brand, with products or offers and in all formats: text, image, sound, animation, video, QR codes,…

Tour of the establishment

Once in the store, Digital signage continues to be the key tool since, in combination with an artificial intelligence engine, automatically learns from customers and shows them in an attractive and fully personalized way the products that are available at that moment.

Besides, People seek to interact with products and the retail of the future allows them to do so, For example, with shelves that are activated through the so-called technology Lift&Learn. When the customer picks up a product from the shelf, the screen next to it shows its characteristics; if you then lift the adjacent product, a comparison between both appears on the screen, facilitating the purchasing decision.

Smart displays also show other products that can be combined with the ones you are looking at, as well as in other colors, or the most recommended or sold depending on the day and time, selected after an analysis of internal sales and information external to the company, such as weather conditions or traffic.

Besides, They can offer QR codes when customers walk by them, and have them scanned with their smartphone for more information or services. This digital signage is equipped with a botvirtual assistance that speaks and addresses customers in a personalized way.

Even though these chatbots They have been on the market for a long time, the association IAB Spain predicts that the 40% of large companies will be equipped with them thanks to the benefits they bring. Equipped with AI, They are able to act according to the requests made by clients, offering them additional information or showing them where what they are looking for is, enhancing interaction.

Payment and exit from the store

Once the customer goes to the counter of the store of the future, Digital signage screens help improve waiting time by broadcasting personalized content; with the proposal of products that may be of interest to you, a brief satisfaction survey, as well as the option to pay through the screen and send the purchase home.

When the visitor leaves the store, He realizes that he has also received in the app from your mobile offers and discount coupons for items with which you have been interacting throughout your journey in the establishment, plus personalized content through the specific social networks you use most.

Facilitating purchases through this channel ensures a better customer purchasing experience, as well as an increase in sales. In fact, and 45% of people acknowledge having made purchases via mobile phone according to the data provided by IAB Spain, and 8% more than a year ago.