OF THE 2019 drives digital transformation with a 26% more than visitors

Specifically, 26.342 visitors, mostly professionals and management positions with decision-making capacity, from more than fifty countries, have attended this international meeting that ended yesterday in Madrid.

The adoption of digital technologies is an unstoppable reality, as has been revealed in the edition 2019 of OF THE (Digital Enterprise Show), that yesterday closed its doors in Ifema – Madrid Fair, where thousands of transformation projects in the development phase by SMEs and large corporations have been exposed.

Another fundamental indicator of this has been the attendance of 26.342 visitors, and 26% more than in the last edition, from more than fifty countries, with special relevance of Portugal, United Kingdom, Germany, EU. and Israel. of them, and 56% They hold management positions and are professionals with decision-making capacity.

for three days, OF THE 2019 It has been the meeting of technological transfer and experience around the digital company, in which visitors have been able to learn about the innovations and vision of international reference companies such as IBM, Telefónica Companies, Altran, Deloitte Digital, EY, T-Systems, They are gloating, KPMG, Santander, Nutanix, Seidor, Zendesk e Improove, among more than three hundred exhibiting firms present at this event.

The common objective is to help managers and public administrations understand how to approach the materialization of the Industry. 4.0, and to integrate technologies such as artificial intelligence into business, blockchain, IoT, cloud, etc, to develop sustainable productive and economic models that place innovation as a fundamental pillar of the business strategy.

The last day of the contest featured one of the most anticipated debates of this fourth edition: Leaders of digital. A conversation about the power of the future, in which Marta Martínez has participated, president of IBM for Spain, Portugal, Greece and Israel; Ángeles Delgado president of Fujitsu; Sergio Osle, president of Movistar+; Sarah Harmon Pike, country manager Spain & LinkedIn Portugal, and Fuencisla Clemares, country manager Spain & Portugal by Google.

During the debate, Ángeles Delgado has highlighted that the transformation driven by technological innovation “produces an enormous impact on society.”, forcing businesses to continue optimizing and innovating. This is why the need for a change in leadership is magnified.. A change at the global level of companies that will mean a transformation in the company culture.”

All participants have stressed that one of the challenges present in this transformation process is the fight for talent. Companies are investing more and more in it to make a difference in their sector., Although there is currently a lack of professionals who adjust to these new needs.

DES2019, which has celebrated its fourth edition with Ifema – Madrid Fair as co-organizer for the first time, has had an economic impact of more than 45 million euros for the city due to the increasingly important international origin of its visitors.

Proof of this has been that the Government of Spain, European Commission, Community and City Council of Madrid have shown their recognition and resounding support for DES as a “driver of the digital company and knowledge forum.”, which places Madrid and Spain on the international front line of major technological events”.

During your visit, the Minister of Industry, Commerce and Tourism, Reyes Maroto, He highlighted that “it is a meeting place around digital transformation, in which large companies and SMEs can learn the value of digitalization as a key lever to modernize their production models”.

The organization has also confirmed the dates of the fifth edition of this meeting, which will be celebrated from 19 al 21 May 2020. The balance could not have been more positive, as Albert Planas assures, CEO of DES: “After four years talking about digital transformation, maturity has reached the market in the form of real solutions, implemented and thousands of companies developing technological-based innovation to promote new business models, efficiency in operations and improvement in customer experience”.