Madrid Marriott Auditorium Hotel focuses the guest experience on innovation and personalization
An ambitious technological remodeling project with LG solutions places this establishment as a benchmark in the hospitality sector, where excellent customer service sets the standard, with efficient hotel management.
Madrid Marriott Auditorium Hotel & Conference Center has transformed the experience it offers to its guests and business visitors with technological innovation, which has entrusted the manufacturer's digital signage and Hotel TV solutions LG, specifically to its B2B division, that both common areas and rooms have been installed.
The objective of this project has been to offer a unique and differential experience, with the personalization of services for the guest, in which connectivity and the adaptation of each of the systems to guarantee it set the tone.
Thanks to LG's Hotel TV range and the manufacturer's ProCentric management system, together with the Fusion platform Hoist Group, guests have 4K image quality in their rooms, extensive connectivity (Chromecast 4K integrado, HDMI,…), information security and protection guarantees, as well as the possibility of enjoying personalized content through Netflix.
Specifically, The integration of this platform has been the result of an unprecedented collaboration between LG, Marriott y Netflix, so that all the Hotel TVs in this hotel have embedded Netflix, something unprecedented among hotels in Europe.
This is what Juan Darío Plocharski pointed out, events technical coordinator de Madrid Marriott Auditorium Hotel & Conference Center, during his participation in the round table held on the occasion of the event Together 5 the LG (more data in Digital AV): “LG Spain technology has allowed us to offer a personalized experience to the customer so that they are, at least, “like in your own home”.
The hotel has nine hundred interactive Hotel TVs from the LG ProCentric range, in sizes 49 y 55 inches, with 4K image resolution and Dolby Vision sound on an ultra-thin screen, distributed in rooms and common areas. To achieve the greatest interactivity and security, These devices integrate Chromecast 4K, allowing mobile devices to be connected to televisions to present a presentation, review content, view content, etc.
Thanks to LG ProCentric and the collaboration of Hoist Group, the guest has all the establishment's services at their disposal with a simple glance on their Hotel TV: from information about the hotel itself to information about upcoming flights, one hundred channels in six different languages, etc.
In addition, the employees of the Madrid Marriott Auditorium Hotel & Conference Center have the option to customize the contents of each screen and manage reservations in a simple and intuitive way. All hotel screens, From in-room televisions to video walls and digital signage systems can be managed from the same control center.
“We are always in a continuous learning process, in which we seek to constantly innovate through the use of the latest technologies, having as its main objective the personalization of services. We knew that we had to adapt to the new needs of the guest and their desire to always be connected to enjoy a unique experience.. For this, We rely on established brands in the market specialized in the technology sector such as, in this case, han sido LG y Hoist”, explains Alfonso Álvarez, technical coordinator de Madrid Marriott Auditorium Hotel & Conference Center.
For your part, André Lopes, business developer manager Iberia de Hoist Group, points out that “as a Marriott-certified technology partner, we are proud to have successfully deployed, together with LG, the most advanced television system in the industry, which allows guests to enjoy their stay at the hotel as if they were at home”.
Precisely, Another advantage in this sense is that the guest can enjoy LG's digital signage solutions during their stay at the hotel., which are distributed throughout the facilities, which are made up of 42 monitors and three video walls and forty-two monitors.
As Ricardo Lage points out, hospitality key account manager de LG B2B, “This is an ambitious project.”. Madrid Marriott Auditorium Hotel & Conference Center was not satisfied with simple screens, But they were looking for a partner they could trust and who offered innovative technological solutions to modernize their facilities.. The quality and innovation of our company were decisive in this choice, to together build the hotel of the future”.
As they point out from LG, In the coming years there will be great advances in the services offered by hotels thanks to IoT and Big Data, which will allow the guest's information to be used to offer, even more, a totally personalized and unique experience that meets the expectations of travelers.
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