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Vogel's strengthens its brand positioning in Germany with the purchase of Schnepel

For more than 40 years, Schnepel has acted as a distributor for Vogel's and, now, He will become part of the group and will perform under the name Vogel's Deutschland.

Schenepel sit

Vogel’s has announced the acquisition of its German distributor Schnepel. Your organization will become part of the group. The German market is an important sales territory for the company. with this purchase, Vogel's growth strategy will continue through a direct approach to the market.

Both family businesses share a long history together. For more than 40 years, Schnepel has acted as a distributor for Vogel's in both the consumer and business markets in Germany..

Birds holding Eindhoven

He 22 July 2019, the owners of Schnepel GmbH & Co. KG entregaron el cien por cien de las acciones a Vogel’s Holding B.V. y, this way, have transferred all activities for the German market related to Vogel's brands.

In brief, the company name will become Vogel’s Deutschland GmbH. After a short transition period, the Schnepel family will continue with its own brand furniture through Schnepel Systemmöbel.

This acquisition represents a significant expansion of the Group. With the configuration of a specialized local organization, will strengthen its position and expand both the consumer and business markets in the country.

By, 24 Jul, 2019, Section: Accessories, Business

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