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Led&Go helps turn the SON Multiespai into an experiential center

On the façade of this shopping center a screen of 54,31 m2; while the LED display of the staircase reaches the 8,29 and the third installation is an interactive floor of 36 m2.

Led and Go in SOM Multiespai shopping center

Located in the Barcelona district of Nou Barris, the shopping center is located SON Multiespai. A space that has 36 shops spread over three levels, plus underground parking.

Recently, in its central square, A digitization and renovation project has been carried out that has had interaction with the user as its central axis.

En este espacio se han instalado diferentes pantallas que han sido diseñadas para despertar el interés de los visitantes y crear un ambiente dinámico.

En la fachada se ha dispuesto un soporte visual de 54,31 metros cuadrados y un pitch P10 mm; mientras que el display Led de la escalera tiene el mismo pitch y unas dimensiones de 8,29 m2. La tercera instalación es un suelo interactivo de 36 metros cuadrados y un pitch P6,25 mm.

Led and Go in SOM Multiespai shopping center

La pantalla de la fachada, además de una parrilla ‘standard’ con contenidos corporativos y publicitarios, contiene aplicaciones informativas a tiempo real, así como juegos interactivos en los que el jugador, que está situado en el extremo contrario de la plaza, debe tratar de conseguir la mejor puntuación.

The Led staircase has an audio system that reacts to the passage of users. This allows you to create a sensory experience by combining graphics and sounds.. The floor screen, which is ideal for the little ones, It consists of touch games that are controlled by walking on the screen.

This one hundred percent outdoor renovation project made to measure, also includes content generation and management. The Smart Content Lab team has been in charge of its development. Led&Go.

Led and Go in SOM Multiespai shopping center

By, 31 Jul, 2019, Section: Case studies, Digital signage, Display


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