Led&Go helps turn the SON Multiespai into an experiential center
On the façade of this shopping center a screen of 54,31 m2; while the LED display of the staircase reaches the 8,29 and the third installation is an interactive floor of 36 m2.
Located in the Barcelona district of Nou Barris, the shopping center is located SON Multiespai. A space that has 36 shops spread over three levels, plus underground parking.
Recently, in its central square, A digitization and renovation project has been carried out that has had interaction with the user as its central axis.
In this space, different screens have been installed that have been designed to awaken the interest of visitors and create a dynamic environment..
On the façade a visual support of 54,31 square meters and a pitch P10 mm; while the Led display of the staircase has the same pitch and dimensions of 8,29 m2. The third installation is an interactive floor of 36 square meters and a pitch P6.25 mm.
The facade screen, in addition to a 'standard' grid with corporate and advertising content, contains real-time information applications, as well as interactive games in which the player, which is located at the opposite end of the square, you should try to get the best score.
The Led staircase has an audio system that reacts to the passage of users. This allows you to create a sensory experience by combining graphics and sounds.. The floor screen, which is ideal for the little ones, It consists of touch games that are controlled by walking on the screen.
This one hundred percent outdoor renovation project made to measure, also includes content generation and management. The Smart Content Lab team has been in charge of its development. Led&Go.
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