Genelec helps Arta create atmosphere at its Tokyo sports center

Arta's location has six compact speakers Genelec 4020, discreetly distributed throughout the space. Staff can choose from a variety of playlists designed to suit the state of the particular day or event.

Arta Mechanics & Inspirations embodies the best of automotive elegance and has chosen the Genelec altavoces from the series 4000 for your window.

Suzuka circuit, venue of the Japanese Grand Prix, It is one of the most exciting and demanding in the world, and that passion extends to all forms of motorsports. The latest incarnation of this enthusiasm is Arta Mechanics & Inspirations, a converted warehouse in the Shinkiba area, in Tokyo, which serves as a hub where visitors can immerse themselves in the full Arta brand experience.

Installation of series speakers 4000 of Genelec throughout the space elevates that experience and underlines the firm's commitment to promoting its high values.

His career began in 1997 as a project aimed at training world-class pilots. Born from the collaboration between the most important F1 driver in Japan, Aguri Suzuki, and Japan's leading automotive parts manufacturer, Autobacs Seven, Arta is the largest racing team in Japan. Apart from his activities in the world of competition, is also a recognizable brand with a range of high-quality luxury products, like custom cars, watches and clothing.

The creation of Arta Mechanics and Inspirations was a fundamental step in promoting the importance of the brand, offering a showcase of their vision of the world of motorsports.

According to the sales director of the Autobacs Seven brand, Naoto Oyama, The industrial atmosphere of the warehouse in contrast to the luxury products was the ideal setting to represent the raw but fresh image of motor sports..

The Genelec speaker system plays an important role in creating that atmosphere. “As its name indicates, we are here to inspire our customers, and the atmosphere of space plays a crucial role in it”, Oyama says.. “We consider that sound is one of the most important tools to create atmosphere, so a high quality audio system was very important to us. Genelec met all our criteria”.

The place has six compact speakers 4020 discreetly distributed throughout the space. Staff can choose from a variety of specially designed playlists to suit the mood of the particular day or event.

Models in the series 4000 from Genelec are equipped with an ISS power saving function that automatically detects the absence of an audio signal and puts the speaker into 'sleep mode', which makes them very easy to handle and more economical.

Installation was also very simple thanks to Genelec's active design, Eliminates bulky external amplifiers and additional wiring. The wide variety of mounting accessories also made it easy to position for optimal performance..

Oyama likes the elegant Nordic design and compact dimensions of Genelec. “The design fits with the industrial atmosphere of the store, and I like the fact that the speakers are made from recycled aluminum, which we think is very appropriate for motor sports. I'm also impressed by the sound we get with such compact boxes.: on the whole, They fill the space with sound and perfectly reproduce the atmosphere of the circuit”.