Netipbox accompanies Tiendanimal in its evolution from e-commerce to digital store

From large and impressive murals with a mega-banner effect to interactive totems and various information screens have been installed in physical stores. Content management is carried out centrally from the NSign platform and is distributed through the NBox player.

Tiendanimal has adopted intelligent digital communication solutions from Netipbox Technologies to facilitate the digital transformation of your physical pet product stores.

This is an example of how a business can evolve from a traditional e-commerce initiative to an offline expansion based on the Digital Store concept..

Does 11 years, Two people from Malaga set out to improve the offer of products for pets with an online platform, Tiendanimal. The adventure, that started in the online universe, changed the strategy 2014 and began to open physical points of sale. Currently, has 51 physical stores spread throughout Spain, with an average of 1.000 square meters of surface.

Tiendanimal is one of the many examples of businesses that begin by doing the opposite of what has been traditional.: They have gone from the online store to the brick-and-mortar, from e-commerce to the physical point of sale. Easily identifiable points of sale with a powerful brand image, thorough product communication and unique user purchasing experience. They are called Digital Store.

Within this Tiendanimal strategy, the company Netipbox Technologies has played an important role., which focuses its activity on the development of Smart Digital Signage solutions for the digital transformation of physical stores.

Each Tiendanimal digital store is different, but the experience the customer goes through, whether you are going to get information or if you are going to buy or collect an order at the ticket office, expressly enabled through its click system&collect, It is developed in an interactive journey that accompanies the customer and creates an experience that makes them return and increases engagement with the brand..

From large impressive murals with the megabanner effect, that characterizes Netipbox Technologies solutions to attract the potential customer inside the store, even interactive totems, from where you can directly make purchases and/or manage the shipping of orders, In addition, various screens with informative content about the latest offers or news strategically distributed.

Everything strategically thought out, Located and designed to create a rewarding customer experience, all content and information within reach and disposal of the client: the digital store.

“We started in 2015 with a simple totem from where the customer accessed the website to make the purchase. Currently, Netipbox Technologies has become our reference partner and we have already defined what we call the store 4.1, in which we provide readers to the client to capture the codes of the items on the shelves, Download your virtual cart at the checkouts and collect it in our click space&collect or request delivery to your home”, comments Salvador Fuentes, technical and development director of Tiendanimal.

NSign centralized management, la plataforma SaaS de Netipbox Technologies, allows you to control the content grids and their synchronization in an easy and intuitive way, even from a simple mobile device.

The contents are distributed through the NBox player, un plug&play that connects easily to any screen and instantly plays the content programmed on the platform, transforming any digital medium (screen, totem, kiosk, Led, etc.) in a window that interacts with the consumer.