Bankia modernizes the retail banking model with Altabox technology

The commitment to this new image and concept has been reflected in the first flagship that the financial institution has opened in Madrid. To do this, it has relied on the Altabox Econocom retail banking service, which has been in charge of digitalization..

With the new flagship that the bank It opened a month ago in Madrid, bet on a new image, a new type of bank branch where, in addition to resolving financial issues, clients can share or chat.

The facilities have the most modern technology, a self-service area, another of rapid management and active waiting.

To offer this new image that breaks with the traditional bank branch model, it has relied on the retail banking service of the Econocom group., that through Altabox Econocom has digitized the experience both outside and inside.

Serrano Street has been chosen to open the flagship that reflects this new concept, that with the name of Bankia Plaza, It has spaces adapted to the needs of customers and is shown as a large open store with a large window.

Bankia Plaza will be the seed of a management model in which both customers and non-customers, They will perceive these new offices as comfortable places where they can not only resolve financial issues, clarify doubts or have a coffee.

In this new concept of bank branch Altabox Econocom has integrated the most modern AV technology, both in Led equipment and in monitors provided from Econocom P&S; and managed through the RealDooH platform with the Kentia CMS, and Altabox's content creation and management services for digital signage.