WHEREAS 2020 will impact the strategic importance of the professional AV industry

Those responsible for this contest, which will take place in Amsterdam next February, show their vision of some of the technologies that drive the growth of this market.

“There is considerable reason for optimism and market growth as the pro-AV industry converges again on WHEREAS 2020”, as those responsible for this contest point out, that will open its doors next 11 al 14 February in the capital of Holland.

Integrated Systems Europe has long been the go-to event for discovering the latest market and technology trends in the professional audiovisual and publishing industry. 2020 it won't be different, as shown in the global summary of the Analysis of trends and prospects of the AV industry (IOTA), prepared by Avixa (the association of the audiovisual and integration market, in addition to co-owner of this contest).

In this sense, The organization provides the vision of some of the technologies that drive market growth, thanks to the demand for new products and services. So, of the 224.000 million euros planned in 2019, Avixa believes that in 2024 The industry's global revenue will be 296.000 million euros, outpacing global GDP growth.

The trade association investigation give in, also co-owner of ISE, provides similar reasons for optimism. UK only, For example, represents a market valued at about 779 million euros, according to a survey conducted by this organization, with a 80% de la muestra que señala su confianza en que sus ingresos aumenten durante el presente año.

According to these data, There is broad consensus that the success of the commercial and residential sectors depends on two key factors: the proven value that AV solutions offer and the continued adoption of new technologies by the audiovisual industry. In the commercial world, The AV sector is going from being a 'good to have' to being a strategic asset.

The growing importance of artificial intelligence

A recurring theme in this analysis is the growing importance of artificial intelligence (IA) and machine learning. For example, In the residential market, ISE visitors will see numerous demos of how manufacturers are adopting AI-enabled smart products, such as Alexa or Google Assistant to respond to user desire in a more integrated unified environment.

An increasingly important element as more devices and home appliances become AI-enabled. For this reason, WHEREAS 2020 will reflect this change in the connected home market.

On the commercial side, AI - especially in conjunction with sensors such as integrated cameras- is quickly finding its own place in the digital signage sector; a market that Avixa places in 45.000 millions of dollars for 2024 (approximately a 35% bigger than in 2019), as retailers look to create more personalized consumer experiences, attractive and relevant.

In fact, Study researchers predict AI will be adopted by the professional audiovisual industry in any market where customer experience is important., like hospitality, in which companies will spend large sums on audiovisual equipment in the coming years to meet and exceed the expectations of a traveling public deeply rooted in technology, and in the health sector.

These studies also highlight that AI has the potential to transform unified communications and collaboration., and is already making its way into AV solutions designed for the education sector, where research indicates that nearly nine out of ten pupils and students are taking advantage of the benefits of AV technology for learning.

Whatever the vertical market, ISE visitors 2020 will have the opportunity to see in action many proofs of how AI, including extended reality (XR)- It is integrated into a series of platforms.

Proliferation of Led display

AI is largely a 'behind the scenes' technology, As the aforementioned research indicates. One of the most visible manifestations of change in the industry is the rapid rise in popularity of LED display as the display technology of choice..

In addition to providing unique advantages in the creative display of screens, like video walls, As its price decreases, this technology begins to displace individual LCD screens. In all probability, WHEREAS 2020 will provide further evidence of the proliferation of Led display in the professional environment, and also in the residential systems market, since the 'multiscreen' becomes the new trend in installations.

A recurring question, however, is how long the Led will enjoy its current trend position. OLED technology has numerous theoretical advantages in terms of image quality, installation capacity and the possibility of highly creative deployments.

Nevertheless, is not without challenges, especially when it comes to prices, so ISE 2020 It will be an opportunity to evaluate the progress you are making.

A perhaps surprising fact is that, facing tough competition from flat screens, the projector market remains remarkably vibrant, since he reinvents himself.

Having largely eliminated the reasons not to buy (mainly the cost of ownership), With solid-state lighting, new generations of projectors are becoming increasingly application-specific..

Projection success is not limited to the commercial market: PMA Research reports that global sales of consumer 1080p projectors have increased by almost 30% interannual.

However, not everything is images on the screens. So-called 'object-based audio' has taken the world of sound by storm with its ability to deliver fully immersive sound stages.. Advances in placement’ of sound are being matched by increasingly sophisticated DSs that can adjust with optimal precision.

Access to the ISE Special 2020 a Digital AV