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Real Zaragoza uses augmented reality for fans to interact with players

This digital initiative, oriented towards engagement with the fans, has been carried out by Hiberus, which has been in charge of the comprehensive development of the interactive and tactile video wall.Hiberus AR Real Zaragoza

In order to offer a different experience to fans, the Hebrew and the Royal Zaragoza have created an augmented reality experience so that fans can interact with the club's players. A novel digital initiative aimed at engaging with fans.

This project has been carried out in the store of this football team and Hiberus has been in charge of the comprehensive development of the interactive and tactile video wall (UX/UI design, creation of the videos, code development…).

This shows an animation with four players who encourage the visitor to participate and take a photo with them.. In addition, there has been the collaboration of HMY for the creation of the installation's furniture.

Activation is simple and intuitive. It is done by touch by selecting the players directly on the screen. Once the photograph is taken, The application allows you to share it through social networks or email.

By, 10 Feb, 2020, Section: Case studies, Display, Augmented Reality

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