Merger of Lifesize and Serenova will integrate a UC and video conferencing platform in the cloud

The investment firm Marlin Equity Partners promotes this operation to create a company focused on the future of the workplace, with more than 10.000 clients all over the world.

The operation between Lifesize, cloud video collaboration solutions developer, Serenova, solution provider contact center as a service (CCaaS), has materialized with the investment firm Marlin Equity Partners, as financial sponsor, which will continue to invest and support the growth of the combined business to address unified communications as a service (UCaaS), which represents a market of 60.000 million dollars.

with the merger, the new company will cover the union of both technologies, UCaaS y CCaaS, by offering a platform contact center, including a professional cloud-based HD video solution. Both technologies have been recognized by Gartner, in their respective Magic Quadrants.

The new entity will allow clients to offer a wide range of communications – contact centers and videoconferencing solutions – and a new generation of unified, omnichannel experiences for business collaboration. The company will provide customers with support on a global scale, with personalized local support through its network of partners in more than one hundred countries around the world.

Craig Malloy, founder and CEO of Lifesize, will be the CEO of the new company. For your part, John Lynch, until now head of Serenova, will assume the role of senior vice president of sales and will provide strategic oversight of key global accounts.

“This merger unites two companies with extensive experience in the market and cutting-edge cloud-based solutions,” says Malloy.. By bringing them together on a single platform we can help companies offer communication experiences that far exceed the status quo, from the contact center to the meeting room and more”.

For Lynch, “The synergies between Serenova and Lifesize solutions will allow us to revolutionize the way companies communicate with their customers and will deepen the value we can offer our customers. contact center all over the world”.

Marlin Equity Partners, who recently led Serenova's acquisition of Loxysoft's ProScheduler platform, will play a key role in the company's combined strategy to create a comprehensive unified communications portfolio through acquisitions, collaborations and product development.