Live and real-time music returns to the Wizink Center with Telefónica and Fluge

As a technological partner of the Madrid venue, The holding of concerts incorporates the formula of sports broadcasts, offering viewers dynamic images and different perspectives of the show.

Telefónica has collaborated with Impulsa Eventos e Instalaciones, space managers Wizink Center from Madrid, to hold live music concerts over the Internet, that will 'open' its doors again in the coming weeks with an attractive program of live concerts with the most prominent artists and bands on the national scene thanks to online transmission technologies, that will allow spectators to enjoy the performances from anywhere in the world, immersively and through any device.

The specialist also joins this agreement between WiZink Center and Telefónica Audiovisual Fluge, which will ensure that the scenography and staging are the same as usual in the large concerts held at the Madrid venue thanks to its AV equipment and experience in scenic design.

In this sense, The stage can be customized for each artist or band, so each concert will be a new experience not only musical, but also sensory, preserving all the spectacularity and essence of each performance, as explained by Fluge Audiovisuales.

The objective is also to replace the concept of the usual streaming broadcasts of artists from their homes with great musical experiences. To achieve, Fluge will be in charge of designing and installing all the necessary audiovisual technology “to make the concert as spectacular or more than those experienced live”, they assure.

This new project aims to get musicians back on stage and recover the live experience with a digital solution that allows viewers to see them through the Wizink Digital Center web portal., which can be accessed from any device (mobile, tablet, portable, etc.), regardless of the operator you have or the browser from which you connect.

For this staging, an advanced technological solution has been developed that includes the 'Fan Journey', which starts when the viewer buys the ticket online, continue with the live recording, the production from Telefónica's central studios in Tres Cantos (Madrid) and which ends with the coding and real-time distribution of the signal at a maximum of 30.000 users.

The performance will be broadcast strictly live and for this there will be an audiovisual montage made up of a maximum of six special television cameras usually used in sporting events. (Steady, I recommend, Railcam, etc.) and that offer different perspectives of what is happening at the foot of the track.

The streaming system will ensure the quality of the service, regardless of the bandwidth the viewer has. To avoid illegal recordings and hacker on the networks, The security of the circuit has also been reinforced with technology Akamai y Token, which will allow access to be revoked instantly if it is unauthorized or pirated.

The home page is designed to be easy to use and with few elements that facilitate interaction, as a timer with a countdown and direct access to the TicketMaster payment gateway and promotional videos.

For Wizink Center promoters, considered the event space with the highest traffic in Europe, This experience can mark the beginning of a new era for live entertainment and the future celebration of simultaneous live and virtual concerts is already being considered., as well as in the creation of new experiences with functionalities such as the integration of social networks or access to custom-created content..

Virtual event room

Truss Madrid, next to Be The Flow Events e Infinity Visual, has launched a new virtual room with a 360º set in its facilities, composed of a high resolution screen that, according to the company, it is currently the one with the highest definition in Spain, to celebrate all types of events online, taking advantage of the possibilities offered by virtual reality.

The room has a screen with a 1.8mm pixel, augmented reality systems, videomapping and 3D to adapt to the needs of each client. In this sense, The company thus responds to the latest market studies in this sector that show that 7 decade 10 professionals have moved their in-person event, in a partial or total way, to a virtual platform (more data in Digital AV).

Besides, The company has signed different agreements with leading companies in the AV technology sector, as Disguise y The Future Group, to design exclusive scenarios, use state-of-the-art laser technology or implement in this new type of custom events the trackeo of optitrack cameras, among other possibilities.