Galanz boosts its brand image with spectacular Absen LED visualization

The Chinese manufacturer of household and multifunctional appliances has nearly 1,000m² of Led screen from this manufacturer, deployed inside and on the exterior façade of two of its headquarters.

More and more technology companies are using LED display systems in video wall format to boost their brand image with a high-impact system., as its commitment to innovation to improve business.

Combining advanced display technology with creative digital content can deliver unforgettable viewing experiences and take your corporate image to the next level..

Galanz, one of the leading Chinese manufacturers of smart and multifunctional home appliances, has recently installed two impressive LED video walls from the also Asian multinational Roll call: one located inside its corporate headquarters in Zhongshan City, and another for its factory in Guangdong province, both in China.

A borderless LED video wall measuring more than 160m² has been installed in the lobby of its headquarters., that extends from the floor to the ceiling, which has been configured with the Absen KL2 series, and is made up of five screens: a main one that measures 5×16 meters and four more than 5×5 m. and 5×3 m.

This large display system is used to play branded and custom 3D content., turning the traditional lobby into a dynamic and interactive environment that attracts customers, employees and partners from the moment they walk through the door of the Galanz headquarters.

This is how the Absen project director explains it, Kenny Yan: “Galanz is a well-known local technology company. The large video wall was installed on the ground floor, in the lobby area, to achieve maximum impact when visitors enter the company's factory showroom. A custom video system has been created that plays creative content, like 3D waves, to create a real 'wow' effect’ and help show the company's capacity for innovation”.

As a fixed product for interiors, Absen's KL series offers a perfect balance between visual performance, ease of handling and affordability. With a pixel pitch range of 1,5 mm a 3,9 mm, This versatile range is well suited for application in corporate environments, retailers, hospitality, government, transportation and other indoor environments.

For its corporate headquarters in Foshan city, Galanz chose Absen's DooH technology to install a gigantic curved screen, made to measure, on its exterior façade to show its brand image to the entire city.

This 800m² outdoor video wall (with measurements of 57×14 metros) has been installed on top of their office building. As in previous systems, company content and innovative personalized 3D videos are shown.

Overlooking the city's industrial park, This Led DooH display works day and night and has been configured with the GS series of 6 mm Absen pixel pitch, which provides optimal visual performance thanks to its high image quality, with a wide range of colors 110 and a contrast ratio of 3,840Hz.

The GS series is capable of maximizing the attraction sought by customers by offering dynamic and vibrant messages., even in direct sunlight. This robust IP65 protected display also features a waterproof design, which is combined with a unique heat dissipation system, making it a reliable DooH solution, able to withstand all types of weather conditions.

Although Absen's KL and GS series are not sold in Europe or North America, The manufacturer offers detailed information on its website about similar systems that can be found in these markets.