Leyard becomes Nike's visual companion in its Paris store

Inaugurated this year on the Champs Elysées, it has an innovative design, which includes different installations carried out with CarbonLight CLF Led screens, whether to cover columns, as a ground level experience or in a video wall configuration.

After the New York store and the Shanghai store, Nike opened a new establishment in Paris this year, specifically on the historic Avenue des Champs-Elysées. A four-story building with an area of 2.400 square meters that seeks to offer a new experience in sports retail.

Like his predecessors, this European flagship, House of Innovation 002, offers consumers an end-to-end immersive journey with digital support. Provides one of the largest ranges of Nike shoes in Europe, constantly updated and exclusive options for members.

The store is an important step in Nike's journey Move to Zero to help protect the planet and create a better future for sport. More than 85.000 kilos of sustainable material have been used in the store design and display fixtures.

To support this retail concept, has chosen the Led screens of the CarbonLight series of Leyard. These are built with patented carbon fiber which makes them very light, thin and strong. This makes your installations fast and versatile., and have easy maintenance.

Among the installations that have been carried out in this Parisian store, the most striking, realized is the large rear screen that measures 14 meters high and 6 wide. This is an LED video wall configured with CarbonLight CLI modules with a pixel pitch of 3,9 mm.

The ability to make angled configurations means that this model has been used as a 'cover' for seven of the columns in this House of Innovation 002. Each of them covers a column of up to 6,5 meters high and one meter wide with pixel pitch of 3,9 mm.

The CarbonLight CLF series is a durable and robust Led system available, capable of supporting loads of up to 500 kilos. This is why they were used to create an optimal shopping experience in another innovative facility.. They have been arranged on the floor of the store 133 screens of this series with a pixel pitch of pixels of 5,2 mm.

Besides, CarbonLight series technology was once again the chosen option to design ten podiums, spread across the House of Innovation 002 from Nike Paris, and highlight specific parts of the merchandise. For each of these platforms a CarbonLight CLI configuration of 2 has been used.×2 with a pixel pitch of 2,6 mm.