Soundware Media trusts Gabriel Albornoz as new business director

With more than twenty years of experience in the audio sector, both in leading companies and in the media, that this professional will now contribute to the management of this Data Media Technologies division.

Since its creation as a division of Datos Media Technologies, the goal of Soundware Media is to offer its clients the best solutions and services in the fields of audio equipment supply, engineering, consulting and integration projects.

With this purpose of working with the best brands and the most qualified personnel, The company has reinforced its business management and marketing strategies with the incorporation of Gabriel Albornoz, Well-known professional with more than twenty years of experience in the audio sector.

“Working at Soundware Media is a challenge that excites me. I believe in the enormous potential of this company as a novel project that it is and the solid support that comes with working together with Data Media.. With dedication and effort you will soon be one of the leading audio integrators in Spain.. My firm intention is that the main actors in the fields of study, broadcast, theaters and auditoriums, inter alia, have in our company the best possible technological partner”, Gabriel Albornoz said after his appointment was made public.

Albornoz's professional career began at the end of the 90 in Barcelona as a member of the writing teams of various technical publications aimed at musicians, experts in audio and sound synthesis, with the publication of numerous articles and analyzes of production hardware and software tools.

Besides, He was part of the team that translated the Logic Audio user interface and manuals into Spanish for the first time.. Also during this stage in Barcelona, Albornoz conducted interviews with rock legends such as Joe Satriani, Mike Portnoy, John Petrucci o Jordan Rudess, inter alia, in addition to being responsible for marketing and communication at Digidesign Iberia (avid today) in 2003.

one year later, This professional moved to Madrid to take charge of the direction of the magazine Audio Production, position where he remained until 2012. During this stage he signed numerous articles of great technical depth on equipment., installations and production in broadcast areas, studios and direct sound.

It was in 2012 when his career took him back to brand strategies with his incorporation into Neotécnica as brand manager from brands like AKG, Avid Venue y Focal Professional, among others.

Three years later he also joined with this same responsibility for the Genelec and Allen brands. & Health within Audio-Technica Iberia in a first stage and, later, as director of the professional division until the end of the 2020, being the head of product for Spain for brands such as those mentioned as well as Audio-Technica (professional products) and Martin Audio, among others.