Daktronics digital signage enhances advertising messages in the Marina Mall in Emaar

Daktronics has been associated with Emaar Malls to design, manufacture and install 24 double-sided indoor LED screens and two more on one of the connecting walkways in the shopping center Dubai Marina Mall (United Arab Emirates).

The installation and activation of the Led screens was completed at the beginning of 2021 and they are already operational, making the content received by customers who come to this shopping center shine more than ever..

It is 24 Double-sided screens are installed in the open atrium area of ​​the shopping center, between the plants, to share information and advertising of the different brands and stores present. Each one measures 2 meters high by 1 meter wide and has a pixel separation of 2,5 millimeters.

The two screens on the connecting walkway are located in the Dome Atrium. Each of them measures 1,5 meters high by 12,5 meters wide and has a pixel separation of 3,9 millimeters.

Ahmad Dahmash, director regional de Daktronics, highlights that “Emaar Malls is always up to date with the latest technological trends. They continually update their systems with displays of the highest quality and performance to exceed market expectations.. Marina Mall's digital installation allows great flexibility to adjust messages quickly”.

The density and quality of the pixels of the fifty screens guarantee sharp, pristine images at a high resolution, surprising customers walking through the shopping center. Of note, content and messaging can be coordinated across all screens at the same time or adjusted based on the area of ​​the mall or the direction customers are facing as they move through different spaces..