The Prado Museum modernizes customer service management with Telefónica

As part of the 'Prado Puerta Digital' program, Telefónica is helping Prado Museum to optimize customer service and expand visitors' knowledge to enrich decision-making.

Telefónica has been involved in a project to modernize the management of the visitor service program of the National Prado Museum. This change, that involves the incorporation of technology in your processes, will allow the profitability of human and material resources, improve public visitation and data collection, with the aim of expanding visitors' knowledge to enrich decision making.

This tool will be constantly evolving to guarantee autonomy, immediacy, agility and rigor in obtaining data and meeting the needs of the Institution.

For Miguel Falomir, director of the National Prado Museum, “the role of Telefónica, as benefactor of the Visitor Assistance program, has been fundamental in this digital transformation process of the Prado. Digital Door "It represents a very important qualitative and quantitative step forward.".

This is an initiative that is part of the project Prado Digital Door
and will allow the visitor to obtain their ticket for the same day, in a simple and immediate way, no additional costs via the Internet. You will have all the information related to access, services and conditions of the visit on your mobile and you can change the date and time of your visit easily and quickly, after acquisition.

The visitor will access a unified sales system for all products and services offered by the National Prado Museum (entries, activities…) and you can immediately self-manage your purchases from your mobile phone in less than two minutes with direct access through the generation of a QR code on the device itself.

The professional public and group visits, They will benefit through the Internet from a specific customer area for their transactions.

The Prado Museum, with more than 20 million euros in revenue from ticket sales, will be able to implement a series of planning mechanisms to anticipate the needs of the public that it has every day, contributing to an optimal visitor experience from the first digital contact they have with the art gallery.

“I think the biggest differential of this project for the Prado Museum is that Telefónica has developed an integrated system tailored to its needs., that covers all your needs and the complexity that an institution like this has. Besides, It is modular, y, therefore, “It is prepared to grow or modify to the extent of the needs of the Museum.”, comments Adrián García Nevado, director of Telefónica Companies.