Sensormatic and VSBLTY add technologies to boost the retail sector

As part of this association, VSBLTY y Sensormatic Solutions have created products based on artificial intelligence (IA): ‘Shopper demographics’ y ‘Shopper views’ to accurately provide buyer demographics.

Johnson Controls, specialist in smart and sustainable building solutions, has announced that it has expanded its partnership with VSBLTY Groupe Technologies with the solutions of Sensormatic, your retail portfolio, in order to offer this sector the possibility of boosting sales at the point of sale and discovering demographic and behavioral data.

“In today's hyperconnected world, The best customer experience is delivered by retailers who best understand where, when, how and why the customer's purchase commitment occurs”, has pointed out Bjoern Petersen, President of Sensormatic Solutions-. Partnering with VSBLTY Brings New Level of Insight to Help Retailers Make Better Business Decisions”.

Combining Sensormatic retail analytics with retail analytics “provides them with the information necessary to improve operational and marketing efficiency and, this way, provide better in-store customer experiences, increase productivity and provide opportunities to increase income”, underlines.

Sensormatic IQ, the new smart operating platform for retail, integrates the entire Sensormatic solutions portfolio and is supported by an ecosystem of technology partners, to deliver predictive and prescriptive results for retail.

As a strategic partner, VSBLTY provides unique analysis and insights, providing complementary data streams to Sensormatic Solutions' existing buyer insights portfolio.

The integration of VSBLTY computer vision technology with Sensormatic IQ solutions provides retailers with rich shopper demographic information to better understand their engagement at the point of sale..

Besides, This partnership will help drive in-store sales through the delivery of context-sensitive advertising and promotional video content throughout the store and on digital displays..

VSBLTY is a benchmark in Proactive digital display, to transform retail with SaaS-based audience measurement using artificial intelligence (IA). As part of the association, VSBLTY and Sensormatic Solutions have presented two new products: Shopper demographics y Shopper views.

Specifically, Shopper demographic take advantage of technology AI cameras and sensors to accurately provide buyer demographics and customer analytics.

This data can help retailers adapt product assortment and point-of-sale activity., as well as evaluate the performance of marketing campaigns to attract different buyer profiles to stores.

For your part, Shopper views uses AI techniques in the cloud to energize brand messages through specific digital content. When combined with a content management system (CMS), This system offers personalized content that takes advantage of video, proximity sensor technology and anonymous facial analytics to help improve customer experience.

Jay Hutton, co-founder and CEO of VSBLTY, explains that “The store has become a powerful advertising model for brands to inform and motivate consumers. Through computer vision, They can know where and when purchasing decisions are made. Brands can use part of their media budgets to purchase measurable in-store impressions, a much more valuable model than traditional ones”.

The partnership with Sensormatic “offers retailers a new source of income, while increasing your knowledge of customer purchasing habits and demographic profiles”, asggura Hutton.