Broadsign and DOOHX design DOOH certification program

As part of its Programmatic University education initiative, the digital signage specialist BroadSign and online learning platform DOOHX have introduced a DOOH training and certification program for advertisers, agencies and media.

Sponsored by BroadSign, in collaboration with DOOHX, the new DOOH training and certification program offers an online learning guide marked by the professional himself, It includes video conferences, reviews and questionnaires that focus on Traditional DOOH y Programmable DOOH, according to the statement from both companies.

As explained in it Brooke Ermogenis, director of insight and DOOHX, “Working with BroadSign we have designed our DOOH courses and pDOOH 101 to serve a variety of industry players, from professionals of OOH that recognize the growing need for improvement in programmatic DOOH, even brands, Agencies and publishers working to perfect their offering”.

The program is designed for a flexible learning and open to all, “from those who are just starting out to those who are experts in outdoor digital advertising who are looking to scale their programmatic business -he emphasizes-, At DOOHX we provide a simple way to become an expert in the industry, and we're excited to get it into the hands of the community with the help of BroadSign”.

The pDOOH program 101 is divided into ten modules, each composed with up to four different sections, starting with an overview, followed by a series of training videos and ends with a review and evaluation of the content.

Participants who have completed and passed each module with its respective sections will receive additional ongoing support and resources through the canal Slack de DOOHX, including access to questions and answers, community discussion forums and insights from DOOH experts through blog posts and podcasts.

Among other topics, Users who complete the sessions will learn how pDOOH works and associated terminology; the challenges and opportunities it offers; types of campaigns and planning, as well as the execution and creative possibilities, targeting tactics, activation and data, along with best buying and selling practices.

“Advertiser interest in DOOH is increasing, especially with the future of third-party segmentation and programmatic transition on the rise – assures in the statement Edith Gagne, vp. programmatic environment in BroadSign-. However, the barriers to its adoption, largely educational in nature, have prevented the advertising industry from realizing the full potential of the medium”.

For this expert, “with initiatives such as Programmatic University and DOOHX provide professionals with all the tools they need to understand and make the most of a powerful medium and help grow DOOH's role in the larger digital advertising ecosystem”.

At the moment, BroadSign provides digital signage to more than 425.000 supports along highways and airports, shopping centers, health clinics, transit systems, etc.