Broadsign and DOOHX Design DOOH Certification Program

As part of its Programmatic University education initiative, The Digital Signage Specialist BroadSign and the online learning platform DOOHX have introduced a DOOH training and certification program for advertisers, Agencies and Media.

Sponsored by BroadSign, in collaboration with DOOHX, the new one DOOH training and certification program offers an online learning guide that is set by the professional himself, included in video lectures, reviews and quizzes that focus on Traditional DOOH and Programmable DOOH, according to the statement from both companies.

As he explains in the same Brooke Ermogenis, Director of Insight in DOOHX, “working with BroadSign we have designed our DOOH courses and PDOOH 101 to serve a variety of industry players, from professionals of OOH that recognize the growing need for improvement in programmatic DOOH, to brands, agencies and publishers working to refine their offering”.

The program is designed for a Flexible learning and open to all, “from those who are just starting out to those who are experts in digital outdoor advertising who are looking to scale their programmatic business," he stresses, at DOOHX we provide a simple way to become an expert in the industry, and we're excited to get it into the hands of the community with the help of BroadSign”.

The pDOOH Program 101 It is divided into Ten Modules, each composed with up to Four different sections, that start with an overview, followed by a series of training videos and ends with a review and evaluation of the content.

Participants who have completed and passed each module with their respective sections will receive additional ongoing support and resources through the DOOHX Slack channel, including access to Q&A, community discussion forums and insights from DOOH experts through blog posts and podcasts.

Among other topics, users who complete the sessions will learn how pDOOH works and the associated terminology; the challenges and opportunities it offers; Campaign types and planning, as well as execution and creative possibilities, Targeting tactics, Activation and data, along with buying and selling best practices.

“Advertisers' interest in DOOH is increasing, especially with the future of third-party segmentation and programmatic transition on the rise – it assures in the statement Edith Gagne, Vp. programmatic environment at BroadSign-. However, the barriers to adoption, largely educational in nature, have prevented the advertising industry from realizing the full potential of the medium”.

For this expert, “with initiatives such as Programmatic University and DOOHX provide professionals with all the tools they need to understand and make the most of a powerful medium and help grow DOOH's role in the larger digital advertising ecosystem”.

Currently, BroadSign provides digital signage to more than 425.000 Supports along highways and airports, Shopping Centers, Health Clinics, Transit Systems, etc.

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