PPDS helps create a phygital shopping experience for Modivo with Philips X-Line

In his futuristic Warsaw store, Change has designed a shopping experience phygital, that merges physical and online shopping. In the project they have been used 110 screens of 55 inches PPDS Philips X-Line.

The new and avant-garde digital store of Change use screens Philips of 55 inches to transform the world of retail fashion, fusing the advantages of physical and online shopping experiences, in a stock-free store.

PPDS has announced that 110 of your 4K video wall displays Philips X-Line have been selected and installed in the new and futuristic Modivo store in Warsaw, the first retail store phygital fully automated in the world.

The experience phygital It is the latest Marketing trend that unites e-commerce and physical stores, taking advantage of both environments.

Located in the shopping center Mlociny Gallery from Warsaw, con 85.000 square meters, Change, who is part of the group Eobuwie, It is one of the main online fashion stores, with a catalog of more than 70.000 articles and almost 250 brands. Among them are Armani, Boss, Calvin Klein, Diesel, DKNY, Guess, Kurt Geiger, Ralph Lauren y Lacoste, among others.

Inaugurated in the heat of pandemic of Coronavirus, The first store under the Modivo brand has been designed to offer a modern shopping experience, comfortable and safe, fusing the advantages of physical and online shopping experiences, with PPDS as the protagonist.

Phygital Experience

In collaboration with Modivo's technology partner, Again a total of 110 pantallas Philips X-Line 4K Android de 55 inches throughout the store.

Designed to operate 24×7 and safely FailOver (which means the screens never turn off), the installation includes a video wall, configured with 25 Philips screens and almost no bezels. Thanks to its built-in Pure Color Pro software, it offers greater lighting through a personalized color temperature, creating an illuminated and highly immersive environment when visitors enter the store, while being impossible to ignore by passers-by.

“As consumers' online shopping behavior is already changing, Modivo had the vision of bringing the same speed, convenience and cost benefits to your physical stores. The pandemic showed that the store had to be designed in such a way that it could continue operating through the most challenging conditions. Ensure that customers can have a comfortable shopping experience, safe and pleasant. To achieve, A partner was needed who shared the vision of innovative change to support the business and its customers., No matter how radical those ideas may seem “, comments Mariusz Chludzinski, sales director of PPDS Poland.

Click and collect 2.0

Breaking with tradition, The futuristic design of the Modivo store is out of stock, which creates a more open look, with less staff. When customers enter the store - a theater of digital screens showing the latest fashions, collections and company brand- They sit on sofas to browse the catalog on a touch tablet.

Thanks to Nanovo's digital platform for stores, sign, all stock is displayed in an easy to use interface, which is directly connected to the 'automatic warehouse' adjacent to the store, which contains more than 100.000 articles.

Once the customer has made their choice, Simply enter your mobile number on the tablet to receive a unique code. This can be presented at the entrance to the fitting room and, once scanned, the customer is directed to one of the eight available fitting rooms, each of which is named after the world's major fashion capitals, like Prague, London or Milan. The items are made available to the customer behind sliding doors located inside the fitting room..

Besides, each tester -which can be customized, For example, adjusting the light- It is equipped with a wall-mounted touch screen, showing your initial choice. This screen is connected directly to the Modivo warehouse logistics system for added convenience, allowing customers to view and modify their selections (For example, adding new items and sizes).

Once the client has made his final decision, you can confirm your order through the screen and exit the fitting room. Purchased items are delivered to the collection point, where are they paid, which concludes the visit.

“The retail sector, in the future, you will experience incredible changes. Modivo is part of this transformation by offering its clients a first-rate omnichannel model. “It is about transferring the experience that customers know from the online world to a physical store”, explica Dariusz Sobczak, member of the Board of Directors of Nanovo.

“This configuration has allowed Modivo to apply a multi-channel sales strategy that achieves its objectives of efficiency and robustness in a constantly evolving retail landscape.. Modivo is an innovative company that recognizes the challenges and changes in the market and is not content with following what has been done before. We are delighted to have played such an important role in creating a store for the future, of which we hope to see more examples around the world soon. The benchmark for retail has been set”, concludes Mariusz Chludzinski, Sales Director of PPDS Poland.

Advantages of Philips X-Line in Modivo:

• Smart remote updates: Modivo can instantly push new promotions and product selections to your screens.
• Remote updates: Nanovo can push new software updates remotely to ensure all displays are running smoothly with the latest features and stability requirements.
• Versatile connectivity: Android and Philips CMND platform enable easy integration of Nanovo-owned in-store digital platform, sign.
• Futuristic shopping experience: A clean store design, no hangers or clutter, connect the physical and online store, resulting in a purely phygital hybrid environment.
• Cost efficiency: No display products means less staff and maintenance, which keeps costs down.