DNB captures customer attention with a transparent Led screen

ZetaDisplay has created for DNB in ​​Norway an immersive digital signage solution. Installed in the showcase is a 2-inch transparent screen.×2 metros, with a pixel pitch of 2,8 mm and a shine of 5.000 nits.

DNB in ​​Norway has worked with ZetaDisplay to create an immersive digital signage solution that seeks to capture the attention of passersby.

A transparent Led display invites customers to watch and engage with dynamic messaging through holographic-style content and floating images, instead of blocking your view with static content. DNB is Norway's largest financial services group and an innovator when it comes to digital communications and transformation.

Windows are valuable real estate in the retail world, with catchy displays known for capturing the attention of passersby and attracting potential customers to stores. ZetaDisplay has maximized this for DNB with a digital transformation of the entire window, installing a 2" transparent Led screen×2 metros. It has a pixel pitch of 2,8 mm and a shine of 5.000 nits, ensuring it stands out even in bright daylight conditions.

It has a transparency of 80%, so the window can still be used when not playing content, but when dark colors are used, becomes a dramatic display ideal for messages.

Creative content can be designed to interact with physical objects placed in the window and does not need to be full screen.

This effect can also be created using an LED film with an adhesive surface that adheres it to the window..

Content is managed by the DNB team through ZetaDisplay's CMS software platform, that integrates with all your digital signage throughout the store.

New content can be easily created using brand assets. Can be scheduled and set to play instantly. Messaging can also incorporate dynamic, real-time feeds, so that the branch can react to changing market conditions and world events.