BrightSign manages Rituals interactive perfume display

An innovative interactive aroma display, located in the new flagship store of Rituals in Amsterdam, serves to promote your range of perfumes thanks to the management of multimedia players BrightSign.

The newly inaugurated House of Rituals, the flagship store of this cosmetics chain located on Kalverstraat, (Amsterdam – Netherlands) has a interactive and aromatic visual installation for the presentation of your perfume collection Talisman, a new market for the brand, as well as to commemorate the 20th anniversary of the brand.

The Dutch audiovisual company First Impression To this end, it has designed an innovative aroma display, controlled by media players BrightSign. Once the perfume has been selected based on the entries made by the client in a iPad, An LED light illuminates under the bottle. If the client takes the pipette from the perfume bottle, A video describing all its features plays while it is tested.

A customized system with BrightSign equipment makes it easy for the user to interact with the store's iPads, while the integrated application provides valuable marketing data about which Rituals can improve the shopping and business experience.

How do you explain Menno Huizinga, senior solutions architect at First Impression, “They were not contacted to create a system in which audiovisual technology would reinforce the brand experience and show the store's range of perfumes. The result is a interactive laboratory where customers can try Rituals products, providing data to which the brand can respond”.

In this process of managing this experience on digital screens, Huizinga highlights that “The reliability of BrightSign players has been invaluable in providing an immersive scent showcase, professional and very stable”.

To Jeff Hastings, director general de BrightSign, “Driving such an innovative, customer-focused solution for Rituals has been great. One of the key concepts of the experience store was to start selling perfumes, and the brand wanted to establish itself in this market in a very creative way, which has been achieved with a memorable and reliable display in its flagship store”.

Customers can select a Rituals perfume based on their favorite scent in an audiovisual display, which in turn connects Rituals aroma profiles with two databases. First the customer is invited to enter their favorite perfume on an iPad, and the system automatically finds the closest fragrance from the Rituals range.

Another questionnaire invites customers to enter the basic ingredients they like (For example, white tea and blonde santal) and the application illuminate with Led all perfume bottles lined up with this scent, reducing it to three possibilities, that the customer can try and buy.

Two players BrightSign HD1024 control the lighting of this interactive feature, activating the LED strips located under the perfume bottles, and capturing customers' attention on the scents of the brand that the application has selected.

Besides, First Impression has offered House of Rituals a flexible and easy-to-access approach to managing the in-store brand experience through BrightAuthor Connected by BrightSign, along with a custom store control application.

At the touch of a button, The content offered by the establishment's digital screens can be changed to promote the new season or for specific seasonal periods, like christmas.