Toshiba Global brings Elera VS to Spain, your comprehensive management platform for retail

Using the monthly payment model, Toshiba Global With Elera VS, it facilitates the implementation from scratch of a 360° solution for the store or adapts to businesses that decide to carry out their digitalization partially.

Con Elera VS, Toshiba Global Commerce Solutions Spain (Toshiba Global) is ahead of its competitors to respond to the progressive return to establishments after the pandemic, as well as the new shopping habits and experiences (faster and with as little contact as possible).

Through a model of a monthly fee per point of sale terminal (VAT), Elera VS allows you to implement from scratch a 360° solution for the store or adapt to businesses that decide to carry out their digitalization partially. It is a flexible solution to bring advanced technology to all types of businesses, regardless of your investment strategy.

Being natively developed in Windows, Linux y Android, Elera VS makes it easy integration with virtually any off-the-shelf hardware, protecting the investment and with the possibility of providing it with future capabilities, as mobile sales and payment modules.

The management platform Elera VS includes a promotions and loyalty module own. All of this allows businesses to optimize customer loyalty and its link to the purchasing cycle.: from payment to the edition of promotions at all points of the store, which allows you to create customized commercial and sales strategies.

Flexible businesses and profitable growth

Toshiba Global has developed Elera VS for different types of entities, from small chains to multi-brand environments and large stores with various departments, product categories or business rules, and is mainly aimed at food and specialized trade establishments (moda, perfumery, convenience stores, electronics, toy store, etc.).

This solution is already operational in more than 4.000 stores y 26.000 POS in Europe. Concretely, Elera VS has recorded notable results in countries such as Italy, France, Germany, Portugal and Greece. Proof of this is that it has allowed so much reduce operating costs, by management through a single provider, how to increase the efficiency of commercial dynamics (payment agility, customer loyalty or cross-selling).

According to Toshiba Global, The advantages of Elera VS become more relevant, taking into account that the pandemic has changed habits in a public that has had to adapt to restrictions and remote shopping.

Now that the progressive return to physical shopping spaces is already a fact (This is what he points out as a preference 55% of consumers), This forces businesses to adapt their processes and facilities to the new reality and purchasing experiences in a profitable and sustainable way over time..

All-in-one solution’

With Elera VS, Toshiba Global offers an all-in-one solution’ which allows a comprehensive and centralized control to provide or manage solutions throughout the establishment: sale of items and services, creation of promotions and loyalty programs, report generation, omnichannel marketing or purchasing strategies (integration with mobile apps and e-commerce sites).

With the aim of creating flexible businesses adapted to each moment, trend or need, This new platform allows you to implement all types of business rules from a single location, based on a wide variety of parameters, as type of establishment, mark, department, article, geography, taxes, language, etc.

Besides, works in a wide variety of interactive devices available in store, such as POS, smart scales and self-collection devices, digital signage, electronic labels and terminals for the preparation of e orders- commerce, with all remote management.

Among the modules included as standard, it has one of the most advanced loyalty and promotions manager systems on the market., that allows you to define a wide range of offers and promotions (points, discounts, coupons, etc.), that can be activated by different criteria (spent, number of items purchased, means of payment, loyal customer, etc.) quickly and easily.

In the monthly fee of Elera VS, Toshiba Global includes the solution, services relating to software integration, start-up, training, as well as preventive and evolutionary maintenance that the business may need.