PPDS and NoviSign use Philips digital signage at Beit Lessin Theater

Para atraer al público, se han colocado 4 screens PPDS Philips H-Line UHD de 55”orientadas a la calle, mientras que en el interior del Teatro Beit Lessin se han instalado modelos D-Line de 21×55 pulgadas equipados con reproductores multimedia. Para conectar esta red se utiliza el software NoviSign.

Como parte de un traslado a un nuevo local, el teatro más popular de Israel, Beit Lessin, recurrió a la señalización digital de Philips para revolucionar la forma de comunicarse con el público, tanto dentro como fuera del auditorio. Para el espectáculo se han instalado 25 pantallas de gran luminosidad.

El Teatro Beit Lessin es un lugar muy popular en el corazón de Tel Aviv, uno de los más grandes y populares de Israel, that entertains the local population with modern works from 1980.

It was named after Baruch Ivcher., an Israeli-born businessman who donated 25 million NIS (some 5 million pounds sterling) to the company. The theater is famous for its mix of cultural programs that fuse artistic statements, social and contemporary, and cover the nuances and realities of life in Israel.

Over the years, the theater has also presented more than a thousand contemporary American and European works, as well as original productions, including popular shows from Broadway in New York and London's West End, como Chicago y Guys and Dolls.

The Beit Lessin Theater, that attracts the best talent in the country, It also functions as a school for playwrights, helping beginners and advanced master their craft.

A new headquarters

The growing popularity of theater, driven by its fantastic performances, its great cultural importance and the increase in the public, did that in 2019 will move to a completely new and contemporary headquarters.

This space of 7.000 square meters has two rooms. A large and cozy, the other small and intimate. Both equipped with advanced sound and lighting facilities, hailed by theater as the most advanced in the world.

To complete the perfect entertainment experience, the theater needed a new digital signage solution robust enough to withstand direct sunlight, high climatic temperatures and continuous operation 24 hours of the day.

Custom solution

To respond to your requirements with a tailored solution, Beit Lessin Theater partnered with PPDS, with the digital signage specialist Screens TV and with NoviSign.

Para atraer al público, a set of four screens was strategically placed Philips H-Line UHD 55 inches. Oriented to the street and located in the panoramic glass façade of the theater, These very high brightness sets were selected for their image quality in direct sunlight, which guarantees maximum efficiency and beautiful image quality in any conditions. These can be managed and controlled remotely, and its FailOver technology allows them to always remain active.

Inside the theater, screens have been mounted Philips D-Line 21×55 inches equipped with media players to create an inspiring wow effect for guests entering the auditorium.

With these screens, Visitors can learn about current and future works, as well as about programming and information for ticket collection. Custom NoviSign software was configured to connect the entire network of displays, allowing theater staff to update content instantly and easily throughout the day, both with manual control and with automatic programming.

Advantages:

• Ultra high brightness: The shine of 2.500 cd/m² ensures great visibility and pure image quality in extreme sunlight conditions.
• Easy integration with the CMS: Beit Lessin Theater staff can update content using NoviSign's custom content management system.
• Preview: Works come to life on every screen with static and animated content for a truly engaging experience.
• Advanced programming: Multiple channels are used with exclusive playlists, partials of the day, Tailored content and exclusive campaigns to enhance the overall experience and events.
• Remote management: First and second line support is covered through remote management and diagnosis, while playback reports are also available for individual content channels.

Philips equipment used:

• H-Line 55BDL3202H/00 (4 units).
• D-Line 55BDL4051D/00 (4 units).
• 55BDL4050D/00 (5 units).
• H-Line 55BDL3102H/00 (4 units).
• Q-Line BDL3230QL/00 (4 units).
• P-Line 55BDL5057P/00 (4 units).