NIO lands in Europe with a spectacular LED installation

The first venue that CHILD has opened in Europe is located in Oslo and here it has opted for spectacularity to attract customers with the design of two Led screens of about 40 m2 provided by Visual Art.

Tesla's Chinese competitor, CHILD, has established itself in Europe, with Norway as the automaker's top market. An inauguration that has been accompanied by a spectacular LED installation provided by Visual Art.

Its first location outside Asia has been opened at Karl Johan in Oslo and nine more locations are planned to open in Bergen later this year, Stavanger, Trondheim and Kristiansand. The display technology solution for the Norwegian venue has been provided by Visual Art, an eye-catching large-format LED installation.

That NIO has chosen this area as the first city in Europe to establish itself in and implement its electric car concept is not surprising, since this type of car represented the 54% of the total number registered in the country during the past year.

Your showroom, Called NIO House, It has been designed in a large space of two floors, right next to the Grand Hotel in central Oslo.

The room itself is already amazing, both in terms of size and location and design, However, NIO wanted to do something that would get even more attention to improve the store experience: The large custom display, provided by Visual Art.

In total, there are two giant Led screens of approximately 40 square meters. One passes over both floors. The partitions are specially designed and built according to a modular design, but also to fit inside.

"It's a challenge to build screens of this size, Especially since the environment needs to be completely dust-free and dry for it to work. This is a project that highlights how digital communication channels can improve the overall store experience.", Explains Pontus Meijer, Visual Art Chief Revenue Officer.

Visual Art is not only responsible for the project's hardware solution, but also of the CMS system, Signage Player, that will be used to control the content on the screen, which also poses continuous challenges, Given the size of the screens.

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