LG and Userful create AV over IP software solution for enterprises

The centralized solution for display network management, developed by LG Electronics Business Solutions Europa y Userful, improves performance and reduces complexity, costs and carbon footprint.

The result of this collaboration between LG Electronics Business Solutions Europa y Userful It is an AV over IP solution, end-to-end software-defined, that combines the platforms webOS Signage of the first and the Visual Networking from the Canadian company to optimize display networks in control rooms, digital signage, corporate signage and video wall.

Thanks to it, Digitally integrated businesses in key markets around the world can now deploy IT-managed services, from virtually any source to webOS screens, with advanced streaming capabilities, flexibility in installation and security NIST.

Whether providing immediate video and data through real-time streaming protocols (RTSP) for control rooms or managing 8K content on hundreds of screens, Integrators and end users can enjoy a powerful and optimized display network management experience with the Userful platform and LG displays.

Future of display network management

According to Harri Ekholm, vp. LG Electronics Business Solutions Europe Sales, alliance will develop the future of just-in-time display network management to help integrators and enterprises capitalize on the expected exponential growth in AV over IP over the next five years.

“Together,” says Ekholm.- We have created a digital display network management platform that can simplify and empower LG installations to provide security, speed and flexibility in content delivery and screen implementation”.

As this manager points out, “due to the acceleration of new services and digital transformation, there is a clear need for a centralized platform to manage visual services in combination with data, IoT is AI. Userful's software-defined platform uniquely integrates all of them, and delivers them via public/private cloud servers to network-optimized webOS signage displays, enabling AV services throughout the organization”.

Both companies already recognized in the year 2019 the growth potential of AV over IP and began developing a software solution, flexible and personalized, which runs on LG's webOS Signage platform for flat screens y Led direct view, focusing on simplicity, reliability and flexibility.

Growing market

As they point out from Userful, The resulting centralized platform will mean significant savings in hardware and energy costs, while contributing to reducing the carbon footprint.

The potential growth of this market is enormous, with applications ranging from mission critical displays y digital signage networks throughout the company until videowall installed in corporate lobbies and large visual systems for conference rooms.

According to the consultant Maia Research, The AV over IP market is poised to grow 3.000 millions of current dollars 51.000 millions of dollars in 2027, with a 85% expected increase in corporate sectors, governmental and educational, positioning LG-Userful solution to meet demand for display network improvements with new capabilities.

Full integration

John Marshall, CEO of Userful, highlights that other display manufacturers have not been able to match LG's level of software integration, which makes this alliance even more valuable and unique.

“The industry underestimates the difficulty of optimizing traditional AV products for the IT environment.”, especially with network distribution challenges and demanding enterprise applications -Marshall points out-. Historically, The AV industry has worked with NAB codecs and AV standards, focusing on the highest quality AV over HDMI cable technology. “Adding networks based on multiple protocols is a completely new challenge.”.

And he adds that “the fact that LG has been able to integrate these IT protocols into its firmware central, at the very heart of your media channel, It is more than impressive. In a nutshell, “This solution simplifies IT work and can reduce installation and maintenance complexity.”.

In addition to LG, Userful previously worked with other display manufacturers “that failed to develop such sophisticated integration of IT standards into their firmware -remember Marshall-. During these developments, the differences between manufacturers of low-cost displays and those prepared for IT that adapt to the needs of the modern company became apparent.. “We are proud to work together to lead the way forward in the industry and offer new solutions to improve companies' business operations.”.